SILICON SLOPES, Utah — November 18, 2019 — ObservePoint is pleased to announce that, Jon Tomlinson, Sr. Analytics Architect at Metric Partners Consulting, will be speaking at the Virtual Analytics Summit (VAS), on January 15, 2020 11am - 4pm EST.
Accurate marketing channel reporting is a key factor in decision making for any marketing team. To ensure quality channel data and attribution, rule definitions are carefully considered and maximized to bring decision-makers the best insight. However, this isn’t always simple or easy.
Proper attribution can be a daunting challenge because of constant changes to campaigns, multiple teams using the same tools differently, lack of processes, etc. It is difficult enough just to try to keep track of channel reporting, let alone establishing processes and synthesizing the data generated to create insights.
So how do you improve attribution to increase insights?
In his session, “Maximize Your Marketing Channels - Adobe Analytics,” Tomlinson will discuss how to use sub-channels to improve data quality, while maximizing Adobe’s marketing channel reporting. Speaking on the topic, Tomlinson stated, “Consistent improvement in data quality means improved decision-making, which can lead to optimization, greater organizational impact, less of a mess, and more meaningful work.”
Tomlinson is currently Sr. Architect at Metric Partners Consulting, and designs and implements quality analytics solutions for clients. During his 19 years of client services experience in the technology industry, he has consulted for Fortune 500’s and led numerous technology engagements for clients in various industries. As an Adobe & Omniture alum, he brings a strong analytics skill set & best practice mindset to his clients. Jon is also a certified AA Architect, web applications developer, and an MBA & Information Systems alum.
The Virtual Analytics Summit (VAS) is ObservePoint’s annual online summit that draws together over 5,000 analysts and digital marketers from around the world. This year’s theme is “Great Experiences Start with Accurate Data” and some of the top analytics experts in the industry will present on how to create better user experiences with better data.
Speakers at this event include:
- Krista Seiden, Founder and Principal Analyst at KS Digital
- Peter O'Neill, Director of Analytics at Ayima, Founder of MeasureCamp
- Alex Langshur, Co-CEO of Cardinal Path
- Tanu Javeri, Senior Global SEO Strategist at IBM
- Erica Eischeid, Marketing Analytics Consultant at Adobe
- Jose Bergiste, Director of Data & Analytics Engineering at Cognetik
- Lea Pica, Data Storytelling Advocate at LeaPica.com
- Shawn Reed, Sr. Director, Marketing Technology Solutions at Blue Acorn iCi
- Aimee Bos, Sr. Director, Analytics Strategy at Blast Analytics & Marketing
- Jon Tomlinson, Sr. Analytics Architect at Metric Partners
- Mike Maziarz, Product Manager at ObservePoint
- Chris O’Neill, Solutions Engineer at ObservePoint
- Andrew Geddes, Sr. Manager, Consulting at ObservePoint
- and more
Learn more and register for the event here: VAS 2020
About Metric Partners
Led by digital analytics industry veterans Mark Stringham, Wayne Wyatt, Mark Miller and Brett Lamoreaux, Metric Partners offers high-touch, strategic, digital marketing transformation consulting services for Fortune 500 companies and top brands.
As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?
ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.
Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.