Omniture and ObservePoint Co-Founder John Pestana Elected to the Board of the Digital Analytics Association

June 17, 2019 Jack Vawdrey

SILICON SLOPES, Utah — June 14, 2019 — ObservePoint, the premier provider of tag governance and analytics testing solutions, is excited to announce that serial entrepreneur and ObservePoint co-founder John Pestana has been elected to the Board of Directors of the Digital Analytics Association for the 2019-2021 term.

The Digital Analytics Association is an organization dedicated to “advancing the use of data to understand and improve the digital world through professional development and community.” As a member of the DAA, Pestana has spent over 20 years in the analytics industry and is often known as the father of web analytics due to his fundamental role in the founding and growth of the analytics company Omniture.

Pestana and his counterpart Josh James founded Omniture in 1996 and in a matter of years grew the company to be a global organization providing robust web analytics solutions to enterprises worldwide. Omniture was acquired by Adobe in 2009, at which point Omniture became Adobe Analytics. 

“When Josh and I founded Omniture,” Pestana commented, “we had a vision of the value web analytics would provide for companies that were just starting to move online. As Omniture’s prospects grew, so did our vision of what the future held for online business, and we were privileged to be active participants in what has become an unprecedented age of technology-powered business.”

Pestana is excited to serve on the Board of Directors at the DAA and for another opportunity to participate in a community he loves so much. “Data is what keeps companies nimble and aware. Take away the data, and you’ve taken away leaders’ ability to direct their company towards success. I look forward to working together with the other board members to advance that ideal.”

To learn more about the election process and the other officials elected for the 2019-2021 term, visit the DAA’s board of directors page.

About ObservePoint

As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.

Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.

About the Digital Analytics Association (DAA)

The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business. The DAA was founded as the Web Analytics Association in 2004. The organization has 5,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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