John Neeson to Speak at ObservePoint's Marketing & Analytics Summit, VALIDATE

October 20, 2020 Krissa J. Correa

SILICON SLOPES, Utah — October 20, 2020 — ObservePoint is pleased to announce that John Neeson, Founder Emeritus of SiriusDecisions, will be leading a session at Validate on November 12th, 2020.

In his session, “The Intersection of Knowledge & Data,” Neeson will discuss what it will take for organizations to collect the right data at the right time to make the right decisions.

“2020 has challenged businesses in many ways,” says Neeson. “It has required organizational agility, meticulous strategies, and difficult compromises for businesses to adapt to these unprecedented circumstances.”

This presentation will explore how now more than ever, businesses must collect accurate data about their customer experiences to derive actionable insights that drive effective engaging experiences with their customers. Organizations need to validate their marketing ROI, message and channel attribution, sales productivity, and more—and can only do so with trusted sources, effective technology, and a proven methodology. The result for these organizations is an internal alignment and decision-making processes that not only accelerate growth, but can also weather any challenges the future holds.

John Neeson is a well-recognized thought leader in business-to-business sales, marketing and product management. He is an Adjunct Professor at Boston College and Lecturer at MIT Sloan. Neeson was Co-CEO/Founder of SiriusDecisions, a research and consulting firm focused on business-to-business sales, and marketing and product management. SiriusDecisions was sold to Forrester Research in 2019. Neeson was often cited as one of the top 10 most influential people in marketing today by the B2B News Network. 

Prior to founding SiriusDecisions in 2001, Neeson was chief executive officer of Skila, a SaaS provider of business intelligence solutions for the pharmaceutical, medical device and biotechnology industries. Neeson also spent 14 years at Gartner as a member of the company’s senior management team. He was one of the five officers of the company and was instrumental in helping Gartner grow from $25 million in yearly sales to $1 billion. Neeson has BA in economics from Ithaca College, and where he established the Neeson Business Analytics Lab and Neeson Digital Marketing Lab.

Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2020. Traditionally located in Park City, Utah, Validate going online for 2020 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. This year’s event will focus on helping attendees optimize customer experiences, drive revenue with actionable insights, measure & report performance, govern marketing & technology, protect customer data, and more.

Speakers at this event include:

  • Dean Davison, Principal Consultant at Forrester
  • Tanu Javeri, Global Digital Analytics Enablement Lead at IMB

  • John Neeson, Founder Emeritus of Sirius Decisions, Board Member, and Adjunct Professor

  • Simon Pilkowski, Global Lead Digital Performance Management at Boehringer Ingelheim

  • David Kirschner, Independent Advisor, Former Google Lead

  • Matt Crupe, Sr. Technical Consultant at Adobe 

  • Julie Park, Privacy Manager at The Church of Jesus Christ of Latter-day Saints

  • Paula Olsen, Functional Analyst and Data Privacy Engineer at the Church of Jesus Christ of Latter-day Saints

  • Ryan Storment, Web Developer at REI

  • Ali Shoukat, Manager of Technology Innovation at Cisco 

  • Lea Pica, Founder and Data Storyteller at

  • Emily Emmer, Director of Marketing Analytics & Conversion at Western Governors University

  • Eric Hansen, Digital Analytics Product at Western Governors 

  • Steve Carrod, Co-founder & Managing Director at DMPG University

  • Marilee Yorchak, Executive Director at Digital Analytics Association

  • John Pestana, CEO at ObservePoint 

  • Chris Baird, CMO at ObservePoint

  • And More!

Neeson will speak on November 12, 2020 at 12:00pm EST. To register and attend the event, follow this portal: Validate 2020.


About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward. 

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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