John Neeson, Founder, Board Member and Adjunct Professor to Speak at the Marketing Attribution Symposium

June 23, 2020 Aunica Wride

SILICON SLOPES, Utah — June 23, 2020 — ObservePoint is pleased to announce that John Neeson, Founder, Board Member & Adjunct Professor at MIT Sloan and Boston College, will be presenting “The Intersection of Knowledge and Data” at the Marketing Attribution Symposium, July 16, 2020 12pm - 3pm EST.

The current economic climate has challenged businesses in many ways. It has required organizational agility, well-thought-out strategies, and challenging strategic tradeoffs. The speed, accuracy, and aligned decision making necessary for success is forcing the question: What will it take for our organization to have the right data at the right time and that we can trust to make informed decisions?

John addressed this issue saying, “Effective decision making must come from organizations aligning around knowledge and insights created with the right data and measurement approach.” 

In his session at the Marketing Attribution Symposium, “The Intersection of Knowledge and Data,” John will discuss strategies and tactics used by successful organizations to ensure accurate data and measurement that accelerate growth.

John is a well-recognized thought leader in the marketing and analytics space. He is an Adjunct Professor at Boston College and Lecturer at MIT Sloan. John was Co-CEO/Founder of SiriusDecisions, a research and consulting firm focused on business-to-business sales, marketing, and product management. John’s leadership helped SiriusDecisions grow to over $90 million in revenue, 350 employees helping over 1,900 companies around the world optimizing their top line growth with their proprietary methods before the company was sold to

Forrester Research in 2019. John was often cited as one of the top 10 most influential people in marketing today by the B2B News Network and is currently a board member for CyberScout, CxoNexus, and advisor to CabinetM, ObservePoint and a number of private equity firms.

The Marketing Attribution Symposium is a free online conference that brings together leaders in marketing, marketing operations, analytics, and content marketing to share and discover attribution best practices for using accurate data to drive business growth. 

Speakers at this event include:

  • John Neeson, Co-Founder, SiriusDecisions, Board Member & Adjunct Professor
  • Eric Hansen, Manager, Digital Analytics Product at Western Governors University
  • Matt Crupe, Senior Technical Consultant at Adobe
  • David Kirschner, Independent Advisor, Former Lead at Google Attribution, Founder of Snot Rocket, LLC
  • Brent Dykes, Senior Director, Insights & Data Storytelling at Blast Analytics
  • Chris Thornton, Vice President of Digital Marketing & Technology at Ashton Woods Homes
  • Molly Pilgrim, Brand Manager at Starlight Homes
  • Alex Lowe O'Connor, Digital Marketing Manager at Search Discovery
  • Lisa Altshul, Senior Digital Marketing Analyst at Search Discovery
  • And Mikel Chertudi, COO at ObservePoint

Learn more and register for the event here: Marketing Attribution Symposium

About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data with automated testing that scans their digital properties for data collection errors—ensuring that they have accurate data to guide their decisions. 

Now with Strala by ObservePoint, ObservePoint helps enterprises unify their data collection standards, capture and validate every customer touchpoint, and generate trustworthy, actionable insights that help them engage with their audience and drive their business forward.

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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