John Lovett, Senior Partner at Analytics Demystified, to Speak at 2017 Mobile Analytics Summit

May 23, 2017 Kara Frazier

SILICON SLOPES, Utah — May 23, 2017 — ObservePoint is honored to announce that John Lovett, Senior Partner  at Analytics Demystified, will be speaking at the Mobile Analytics Summit, hosted by ObservePoint.

The Mobile Analytics Summit will bring together 5,000+ mobile app marketing and analytics leaders and practitioners to learn innovative mobile strategies and best practices from over 20 of the most brilliant minds  in the industry.

“Companies are becoming increasingly dependent upon apps to connect with  their customers. Mobile app measurement presents unique challenges, and should go  much deeper than downloads, opens and crash metrics. Lovett offers a practical approach to measuring the actual business success of your mobile  app,” Chris Baird, VP of Marketing at ObservePoint, said in regards to Lovett’s presentation.

During his session, “A Practical Strategy for Measuring Mobile App Success,” Lovett will discuss the areas that traditional mobile app measurement metrics are lacking and how to solve these problems by taking a practical approach to mobile app measurement that quantifies success through strategic alignment, technical documentation and tactical execution.

“Mobile app measurement is a beast because of the platform challenges, behavioral nuances and technology limitations,” said Lovett, “But we’ve figured out how to tame the beast by applying a strategic approach to quantifying success using analytics.”

Other industry leaders who will be speaking at the event include:

John Lovett will be presenting at the Mobile Analytics Summit on June 22, 2017. Register and attend the conference through the event portal at

About ObservePoint

ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing.

Founded in 2007 by  John Pestana  and  Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s patented  WebAssurance™  and  AppAssurance™  technologies audit millions of pages and mobile apps every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.

ObservePoint’s Data Quality Assurance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.

For more information visit Follow ObservePoint on  Twitter,  LinkedIn, and  Facebook.

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