Jennifer Yacenda, Senior Director of Strategic Consulting at Digital IQ, to Speak at Validate 2019, ObservePoint's Premier Customer Event

July 18, 2019 Jack Vawdrey

SILICON SLOPES, Utah — July 18, 2019 — ObservePoint is pleased to announce that Jennifer Yacenda, Senior Director, Strategic Consulting, North America at Digital IQ, will be speaking at Validate 2019.

As an analytics architect with over 10 years of experience in strategic leadership, Yacenda brings a wealth of insight concerning the role of data in creating meaningful experiences for customers. Her background in travel and hospitality has helped her see firsthand the impact analytics insights have on the online and offline experiences companies offer.

Yacenda’s session at Validate is titled “Justifying the Investment in Analytics,” and she will be discussing how power analytics users can advocate for analytics and move their organizations along the analytics maturity curve. She will also show how companies can establish benchmarks to minimize the impacts of bad data.

Said Chris Baird, VP Marketing at ObservePoint, concerning Yacenda’s presentation, “The value of data is more often a subject of lip service than the substance of real action. We’re excited to have an experienced analytics practitioner like Jennifer speak to the importance of taking action on clean data. She’ll be one among many great speakers at Validate this year.”

Validate 2019 is ObservePoint’s user event, which they host annually in Park City, Utah—a city tucked into the eastern side of the Wasatch Mountains and famous for its amazing outdoors. The event focuses on best practices in analytics testing and tag governance, with interactive product deep-dives, certifications, roundtable discussions, and hands-on lab sessions led by solution experts.

Speakers at this event include:

Yacenda will speak at Validate on September 18, 2019. To register and attend the event, follow this portal: Validate 2019.

About ObservePoint

As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.

Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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