James McCormick, Principal Analyst at Forrester Research, to Speak at Validate 2019, ObservePoint's Premier Customer Event

July 8, 2019 Jack Vawdrey

SILICON SLOPES, Utah — July 9, 2019 — ObservePoint is pleased to announce that James McCormick, Principal Analyst at Forrester Research, will be speaking at Validate 2019.

As a Forrester analyst, McCormick focuses on how customer data can drive transformation in business. He frequently advises for company leaders regarding how they can use big data and advanced analytics approaches to achieve sustained market differentiation.

McCormick’s session is titled “Thrive In the Age of The Customer With Data And Insights” and will address how insights-driven companies are leveraging data and analytics technologies at scale to deliver sustained market differentiation. He will also participate in an industry expert panel to discuss new trends, technologies, and techniques in the industry.

“James’ extensive research about how customer insights affect digital transformation makes him one of the heaviest-hitters among the speakers addressing analytics practitioners at Validate this year,” says Chris Baird, VP Marketing at ObservePoint.

Validate 2019 is ObservePoint’s user event, which they host annually in Park City, Utah—a city tucked into the eastern side of the Wasatch Mountains and famous for its amazing outdoors. The event focuses on best practices in analytics testing and tag governance, with interactive product deep-dives, certifications, roundtable discussions, and hands-on lab sessions led by solution experts.

Speakers at this event include:

  • Kevin Jorgeson, Co-Founder, CEO at Session Climbing and climber of the Dawn Wall
  • Colleen Berube, CIO at Zendesk
  • Michele Kiss, Senior Partner at Analytics Demystified
  • Adam Greco, Senior Partner at Analytics Demystified
  • Paul Murphy, Technical Alliance Manager, Strategic Partnerships at Adobe
  • David Gatdula, Analytics Business Consultant at Adobe
  • Matt Crupe, Senior Technical Consultant at Adobe
  • Christi Thompson, Manager, Web Content and Analytics Tagging at Southwest Airlines
  • Jordan Avalos, Senior Analyst Analytic Technologies at Southwest Airlines
  • Seth Poplaski, Analytics Implementation Architect at Texas Instruments
  • Peter Symuleski, Head of Business Intelligence at NBCUniversal
  • Marten vanZwietering, Senior Engineer/Architect at Orvis
  • Ryan Storment, Web Developer at REI
  • Nolan Cross, Program Manager, Digital Analytics and Optimization Platform at REI
  • Aimee Bos, Director Analytics Strategy at Blast Analytics & Marketing
  • Lianne MacLean, Senior Consultant, Business Analytics at Bancroft Digital
  • Dot McCleskey, Project Portfolio Manager at Bancroft Digital
  • Ani Lopez, Advisor, Data Architecture at Bancroft Digital
  • Tim Munsell, Digital Analytics and Strategy Consultant at Bancroft Digital
  • Jennifer Yacenda, Director of Channel Intelligence and Digital Analytics at Digital IQ
  • And more

McCormick will speak at Validate on September 19, 2019. To register and attend the event, follow this portal: Validate 2019.

About ObservePoint

As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.

Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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