On May 25, 2018, The General Data Protection Regulation (GDPR) will come into effect. Under GDPR, companies will need to take extra care about how they collect personal user data, acquire personal consent, store personal user data and use personal data—which could require quite a few adjustments.

This forthcoming regulation has a lot of companies confused and worried. They think it will take a lot of capital and time to comply with GDPR, hurting their bottom lines and providing little benefit to businesses.

However, companies with the right mindset need not fear. Brands can either see GDPR as an opportunity and evolve, or take a heavy hit due to non-compliance and procrastination.

Smart businesses view GDPR as a chance to fortify data privacy and security, and use those principles as a leg up on the competition.

Rather than think of GDPR as a dangerous regulation, companies should think of GDPR as a guideline for handling consumer data. Compliance could save your company from experiencing an embarrassing breach or a bad rapport with customers.

For example, a GDPR-compliant data platform will help businesses better respond to customer requests, engage with customers in ways they prefer and ultimately innovate customer-centric products and services.

Concerning this issue, Adam Corey, Chief Marketing Officer at Tealium, said, “There’s a great opportunity with GDPR for data professionals to leverage GDPR and the prep work required to help establish data as a priority in your organization, improve data quality standards and ownership, and build greater trust with your users.”

At the upcoming   Analytics Summit, Corey will unpack how to leverage GDPR and the work required to help establish data as a priority in your organization, improve data quality standards and ownership and build trust with your users, during his presentation, “How GDPR is a Prime Opportunity for Data Professionals”.

Register for the    2017 Analytics Summit taking place on November 9th to gain access to the session Corey is presenting. You’ll also gain access to 24 other data-driven professionals who will deliver their insights on best practices, technology, techniques and trends to watch for in 2018.

About the Author

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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