James McCormick, Principal Analyst at Independent Research Firm, and John Pestana, Co-Founder at ObservePoint, to Present at 2017 Analytics

October 6, 2017 Jack Vawdrey

SILICON SLOPES, Utah — October 6, 2017 — ObservePoint is honored to announce that James McCormick, Principal Analyst at Forrester Research, will be joining ObservePoint Co-founder, John Pestana, for a keynote at the 2017 Analytics Summit.

The Analytics Summit is a virtual event where analysts, marketers, developers and other data-driven professionals can discover new tips, technology and trends to jumpstart the data practices in their organizations.

McCormick and Pestana will deliver their session alongside 25 other speakers from top tech companies, analytics firms and industry-leading brands.

The two presenters’ session, titled “Digital Intelligence: The Strategy For Engagement Success With Data, Analytics & Tech,” will address the topic of how to build digital intelligence in an organization.

As defined by Forrester Research, digital intelligence is “the capture, management, and analysis of customer data and insights to deliver a holistic view of customers’ digital interactions for the purpose of continuously optimizing business decisions and experiences as customers digitally engage across the customer life cycle” (Build Digital Intelligence For Your Insights-Driven Business, Forrester Research, August 2017).

Chris Baird, VP Marketing at ObservePoint, said concerning the presentation, “We’re excited to be putting on another annual Analytics Summit, and to have industry thought leaders like James to present alongside the ObservePoint team. Historically this summit has been a watering hole for the top analytics and digital marketing minds, and we’re ready to give them a platform to share their insights.”

The current lineup of Analytics Summit speakers includes:

McCormick and Pestana will speak at the Analytics Summit on November 9, 2017. To register and attend this online event, just follow this virtual portal: https://www.observepoint.com/analyticssummit/

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on TwitterLinkedIn, and Facebook.

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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