Google’s Analytics Advocate, Krista Seiden, to Keynote at ObservePoint 2016 Analytics Summit

November 1, 2016 Jack Vawdrey

SILICON SLOPES, Utah – November 1, 2016 – ObservePoint is pleased to announce that Krista Seiden, Analytics Advocate at Google, will be presenting a keynote at the 2016 Analytics Summit.

An innovative online event that will bring together 5,000+ registrants to hear from 30+ experienced thought leaders, the 2016 Analytics Summit is anticipated to be an exceptional opportunity for analytics executives, directors, managers and practitioners to glean valuable insights from industry influencers.

“It’s been exciting to get these fantastic speakers on board for the summit,” said Chris Baird, VP of Marketing at ObservePoint. “As these analytics powerhouses have submitted their topics we have seen highly applicable and actionable subject matter. With a variety of presentations, we know that everyone who attends will learn valuable best practices and insights concerning the leading MarTech and analytics trends.”

Concerning Seiden’s participation, Baird said, “Krista Seiden is coming to us from a prominent position at one of the largest tech companies in the world. She frequently gives presentations and trainings on analytics best practices. To say the least, we’re pretty excited.”

The title of Seiden’s keynote presentation will be “Best Practices for Testing, Adapting, and Personalizing the User Experience.”

Regarding her presentation, Seiden said,

“Companies who want to take their client-facing digital assets to the next level need to increase their focus on personalization. Users are not all the same, so why serve them the same web experience? Personalizing the online experience will help users feel that the experience was built for them, as it should be.”

Joining Seiden for the summit will be other industry leaders, including:



The 2016 Analytics Summit is to take place November 17, 2016. Those interested in attending can register via the virtual event portal at

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.

About the Author

Jack Vawdrey

Jack Vawdrey is a content marketing strategist and closet programmer interested in the opportunities that marketing technology and automation present for enterprises. Passionate about digital marketing, content marketing, and analytics, Jack is continuously honing his skills in these areas and relishes an opportunity to share what he's learned. Jack joined the ObservePoint marketing team in 2016 as Managing Editor and now works as a Content Marketing Consultant.

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