Gadi Eliashiv, CEO and Cofounder of Singular, to Present Session at Mobile Analytics Summit

June 19, 2017 Kara Frazier

SILICON SLOPES, Utah — June 20, 2017 — ObservePoint is honored  to announce that  Gadi Eliashiv, CEO and Cofounder of Singular, will speak at the 2017 Mobile Analytics Summit, hosted by ObservePoint.

Eliashiv’s session is titled, “The Mobile Marketing Stack Demystified: Drive Results Through Data,” and is centered on helping companies make sense of the mobile marketing stack to help fuel success.

“Consumers go through a lot of different journeys. Many engage with brands across multiple mediums, such as desktop, mobile, TV. The challenge is even greater now because you need to understand not only how you collect all this data but also the customer journey,” said Eliashiv of his topic. “How do you track user engagement? How do you know if a user touched a specific channel? Complication only rises at that point.”

“Since the digital marketing landscape is growing so quickly, marketers now face an overwhelming amount of data,” said  Chris Baird,  VP of Marketing at ObservePoint. “Eliashiv’s presentation is about the marketing stacks of the big, successful brands and how to learn from their successes to upgrade your marketing strategy in a way that is fueled by data.”

The  Mobile Analytics Summit  brings together over 5,000 app analytics professionals and mobile app marketers to hear from 20+ leaders  in the industry present on many different topics. This free, online event is hosted by ObservePoint.

The 2017 Mobile Analytics Summit is also host to the following speakers:

Gadi Eliashiv  will speak at the Mobile Analytics Summit on June 22, 2017. To register and attend this free conference, just follow the online portal:  https://www.observepoint.com/mobile-analytics-summit/.

About ObservePoint

ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing.

Founded in 2007 by  John Pestana  and  Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s patented  WebAssurance™  and  AppAssurance™  technologies audit millions of pages and mobile apps every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.

ObservePoint’s Data Quality Assurance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.

For more information visit www.observepoint.com. Follow ObservePoint on  Twitter,  LinkedIn, and Facebook.

 

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The Mobile Marketing Stack Demystified: Drive Results Through Data
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