SILICON SLOPES, Utah – November 2, 2016 – ObservePoint is pleased to announce that Craig Scribner, President and Co-founder at Tracking First, will be presenting at ObservePoint’s first annual Analytics Summit.
Scribner’s topic, “Closing the Loop on Data Validation: Robots and Reports,” offers insights on the advantages of automatically feeding data quality scores back into your analytics vendor in real-time, using the reports and alerts provided by data quality processes or vendors.
“This session is about plugging the wires that come out of the data quality engine you use back into the analytics system that you’re auditing. It’s mad science!” Scribner excitedly reported about his session.
The Analytics Summit’s agenda includes over 30 exceptional industry experts addressing what is expected to be over 5,000 digital marketing and web analytic executives, directors, managers and practitioners.
Additional industry leaders presenting at the Analytics Summit include:
Keynotes:
- Rusty Warner, Principal Analyst at Forrester Research
- Susan Vertrees, Senior Adobe Analytics Consultant at Adobe
- Adam Greco, Senior Partner at Analytics Demystified
- Brent Dykes, Director of Data Strategy at Domo
- Krista Seiden, Analytics Advocate at Google
Breakouts:
- Lee Isensee, Director of Product Strategy at Search Discovery
- Christopher Slovak, VP Global Solutions Consulting at Tealium
- Elizabeth Eckels, Digital Analytics Consultant at Smalls Analytics
- Jonas Newsome, Sr. Digital Analytics Consultant at Team Demystified
- Cathy Morse, Digital Analytics Consultant at Team Demystified
- Nico Miceli, Marketing Analytics Manager at Google via Team Demystified
- Matt Langie, Chief Marketing Officer at MarketLinc
- Eric Matisoff, Data Science & Analytics Evangelist at Adobe
- Daryl Acumen, Senior Manager of Digital Analytics at Hewlett Packard Enterprise
- Jason Thompson, Founding Partner at 33 Sticks
- Corry Prohens, Founder & CEO at IQ Workforce
- Peter O’Neill, Director at LeapThree
- Michele Kiss, Senior Partner at Analytics Demystified
- Craig Scribner, President at Tracking First
- Lori McNeill, Analytics Professional at Riptide Analytics
- Danielle Ackles, Director of Analytics at Axis41
- Scott Cannon, Lead Architect at Axis41
- Matt Gellis, Founder and CEO at Keystone Solutions
- Bob Selfridge, Founder & CEO at TMMData
- Matt Hertig, CEO/CTO & Co-Founder at Alight Analytics
- Judah Phillips, Founder and Principal at SmartCurrent
- David DeVisser, Principal Architect at Adobe
- Matt Maddox, Director of Education at ObservePoint
- Jason Call, Senior Analytics Data Expert at ObservePoint
- Patrick Hillery, Solution Consultant at ObservePoint
The 2016 Analytics Summit is to take place November 17, 2016. Register for the event via the virtual event portal at http://www.observepoint.com/analyticssummit/.
About ObservePoint
ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.
ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.
Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.
For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.
