Founder and President of Tracking First, Craig Scribner, to Speak at 2016 Analytics Summit

November 2, 2016 Kara Frazier

SILICON SLOPES, Utah – November 2, 2016 – ObservePoint is pleased to announce that Craig Scribner, President and Co-founder at Tracking First, will be presenting at ObservePoint’s first annual Analytics Summit.

Scribner’s topic, “Closing the Loop on Data Validation: Robots and Reports,” offers insights on the advantages of automatically feeding data quality scores back into your analytics vendor in real-time, using the reports and alerts provided by data quality processes or vendors.

“This session is about plugging the wires that come out of the data quality engine you use back into the analytics system that you’re auditing. It’s mad science!” Scribner excitedly reported about his session.

The Analytics Summit’s agenda includes over 30 exceptional industry experts addressing what is expected to be over 5,000 digital marketing and web analytic executives, directors, managers and practitioners.

Additional industry leaders presenting at the Analytics Summit include:



The 2016 Analytics Summit is to take place November 17, 2016. Register for the event via the virtual event portal at

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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