Forrester Research Analyst, Jennifer Belissent, and Matt Maddox to Present in Webinar on Determining Your Data's Worth

July 29, 2019 Aunica Wride

SILICON SLOPES, Utah — July 29, 2019 — ObservePoint, the pioneer of automated digital analytics testing and tag governance, is pleased to announce they will be hosting a complimentary webinar with Jennifer Belissent, Principal Analyst at Forrester Research entitled “Determine Your Data's Worth: Data Plus Use Equals Value” on Wednesday, July 31 at 1pm ET.

As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that is top of mind for most is "What's my data worth?" 

Many have struggled with this question for years. The answer has been elusive in part because people have been looking in the wrong place. There is no inherent value in data — it is worthless unless someone does something with it. 

Join Jennifer Belissent and Matt Maddox, Director of Enablement at ObservePoint, in this complimentary webinar and as they discuss how to: 

  • Price data products based on the value derived from the data's use
  • Apply data to a specific use case so CIOs can determine its value: Data plus use equals value. The revenue generated or costs saved by using the data to determine its value.
  • Validate your data collection since the value of your data and pricing it is moot if you aren’t collecting accurate data to begin with

Jennifer serves business insights professionals and their partners with research that examines the tools and services that help organizations better use and share data. She is particularly interested in the data economy. Her research focuses on strategies for developing and delivering data products and services; the emergence of alternative data sources and marketplaces; and the rise of insights services providers to help companies leverage complex data and analytics technologies and methodologies. 

Matt’s mission as the Director of Enablement at ObservePoint is to educate customers to use the marketing technologies they select for their sites most effectively. Matt delivered training at Omniture and Adobe for over eight years before joining ObservePoint. He was the dedicated trainer for several global companies, creating and delivering custom courses based on their corporate business requirements. With a wealth of experience solving analytics questions in many industry verticals, including e-commerce, media, finance, lead generation and automotive, Matt offers sound direction and analytics insight.

Don’t wait to reserve your spot! You can register for the webinar here.

About ObservePoint

As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.

Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.


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