Expert Panel to Outline Attribution Best Practices at the Marketing Attribution Symposium

July 7, 2020 Audrey Halversen

SILICON SLOPES, Utah — July 7, 2020 — ObservePoint is pleased to announce a panel presentation featuring Molly Pilgrim, Brand Manager at Starlight Homes, Chris Thornton, VP of Digital Marketing and Technology at Ashton Woods Homes, Lisa Altshul, Senior Digital Marketing Analyst at Search Discovery, and Alex Lowe O’Connor, Digital Marketing Manager at Search Discovery. The panel presentation, “Achieving Actionable Insights: Attribution Best Practices,” will be presented at the Marketing Attribution Symposium, July 16, 2020 from 12 p.m. - 3 p.m. EST.

For data-driven companies, attribution is the key to knowing where to invest and expand, where to cut back, and how to increase engagement with customers. But achieving accurate and timely attribution that drives growth is no simple task. 

In this session, “Achieving Actionable Insights: Attribution Best Practices,” panel members Molly, Chris, Lisa, and Alex will discuss attribution best practices that help you gain actionable data on what’s working and what’s not. Then, they’ll show you how to use those insights to create effective efforts that drive growth for your company.

“Getting your entire company on board with not only implementing a holistic attribution strategy, but trusting in and acting on that data can be a tricky process,” said Chris Baird, CMO at ObservePoint. “That’s why we’re excited to have such a knowledgeable panel participating in the Marketing Attribution Symposium and outlining the attribution best practices that will drive your bottom line.”

Molly Pilgrim is an Atlanta based Brand Manager at Starlight homes, focused on demand generation and brand. She has previously worked at Ashton Woods Homes, Turner, Ruth’s Chris, Lowe’s, Mohawk, and more. Molly’s top priority is optimizing lead generation and conversion strategies to align with overall business goals by working with both internal and external partners. Molly has also immersed herself in the technical world by working alongside development teams and has gained technical knowledge across multiple platforms.

Chris Thornton, VP of Digital Marketing and Technology at Ashton Woods Homes, is a marketing executive with 25+ years of experience developing innovative, impactful, and imaginative marketing solutions. He has been recognized for both individual performance and business results in numerous industries including consumer goods, retail, homebuilding, and entertainment. His tactical experience also spans multiple marketing channels including digital, email, broadcast, social, search, mobile, PR, POP, and retail. At Ashton Woods, Chris oversees all online and in-store digital communications, as well as CRM and marketing/sales analytics for the organization.

Lisa Altshul is a Senior Digital Marketing Analyst at Search Discovery. She spends her time optimizing advertising performance across digital platforms for her amazing client base. She works in industries spanning large consumer retail, services, B2B, and more. She is passionate about brand marketing, consumer experience, and advanced audience strategy. Lisa especially loves learning about new technology and applying what she learns to her work.

Alex Lowe O’Connor, Digital Marketing Manager at Search Discovery, is a digital marketing and strategy professional in the Atlanta area and has agency experience across several industries including homebuilding, retail, communications, and healthcare. She helps clients better understand their data in order to drive actionable insights and business decisions. At Search Discovery, she manages strategy and execution for large accounts, guiding the implementation of digital campaigns across paid search, display media, retargeting, and social. 

The Marketing Attribution Symposium is a free online conference that brings together leaders in marketing, marketing operations, analytics, and content marketing to share and discover attribution best practices for using accurate data to drive business growth. 

Speakers at this event include:

  • John Neeson, Co-Founder, SiriusDecisions, Board Member & Adjunct Professor
  • Eric Hansen, Manager, Digital Analytics Product at Western Governors University
  • Matt Crupe, Senior Technical Consultant at Adobe
  • David Kirschner, Independent Advisor, Former Lead at Google Attribution, Founder of Snot Rocket, LLC
  • Brent Dykes, Senior Director, Insights & Data Storytelling at Blast Analytics
  • Chris Thornton, Vice President of Digital Marketing & Technology at Ashton Woods Homes
  • Molly Pilgrim, Brand Manager at Starlight Homes
  • Alex Lowe O'Connor, Digital Marketing Manager at Search Discovery
  • Lisa Altshul, Senior Digital Marketing Analyst at Search Discovery
  • And Mikel Chertudi, COO at ObservePoint

Learn more and register for the event here: Marketing Attribution Symposium

About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data with automated testing that scans their digital properties for data collection errors—ensuring that they have accurate data to guide their decisions. 

Now with Strala by ObservePoint, ObservePoint helps enterprises unify their data collection standards, capture and validate every customer touchpoint, and generate trustworthy, actionable insights that help them engage with their audience and drive their business forward.

For more information visit www.observepoint.com. Follow ObservePoint on TwitterLinkedIn, and Facebook.

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