Eric Matisoff of Adobe to Present at 2016 Analytics Summit Hosted by ObservePoint

October 27, 2016 Jack Vawdrey

SILICON SLOPES, Utah – October 27, 2016 – ObservePoint, innovative pioneer in the field of data analytics validation, is pleased to announce that Eric Matisoff, Data Science & Analytics Evangelist at Adobe, will be speaking at the first annual Analytics Summit, hosted by ObservePoint.

While being ObservePoint’s first ever virtual event of such a large scale, over 30 exceptional speakers have agreed to address what is expected to be 5,000+ digital marketing and web analytic executives, directors, managers and practitioners.

Rob Seolas, CEO at ObservePoint, commented on Matisoff’s participation in the event:

It’s exciting to have a data science and analytics evangelist like Eric join the lineup for the 2016 Analytics Summit. I’ve heard Eric be described as an ‘intergalactic web analytics gem,’ and that is an excellent way to describe the passion, insight and personality that he brings to all of his projects. With years of varied experience, the 25 Adobe tips that Eric plans to share are certain to be insights that add immediate value to those who choose to attend his presentation.”

Matisoff’s presentation, titled “Become an Adobe Analytics Master,” will provide key insights about how to harness the impressive functionality of Adobe Analytics through the Analysis Workspace.

Matisoff said of his own topic, “Adobe Analytics is one of those products that you learn a new feature every time you log in. In this presentation I want to show how Adobe Analytics customers can intuitively capitalize on the functional capabilities of this industry-leading platform.”

Some of the points that Matisoff will be speaking about include the Segment Comparison Tool, using custom date ranges, Summary Change visualization and best practices for managing an interactive project for analysts.

Matisoff is one of many influential thought-leaders who will be offering invaluable insights at the Analytics Summit. Other speakers include:



Matisoff will be presenting at the virtual summit on November 17, 2016. Those interested in attending can register via the virtual event portal at

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.

About the Author

Jack Vawdrey

Jack Vawdrey is a content marketing strategist and closet programmer interested in the opportunities that marketing technology and automation present for enterprises. Passionate about digital marketing, content marketing, and analytics, Jack is continuously honing his skills in these areas and relishes an opportunity to share what he's learned. Jack joined the ObservePoint marketing team in 2016 as Managing Editor and now works as a Content Marketing Consultant.

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