SILICON SLOPES, Utah — July 3, 2020 — ObservePoint is pleased to announce that Eric Hansen, Manager of Digital Analytics Product at Western Governors University, and Matt Crupe, Senior Technical Consultant at Adobe, will be presenting “Building a Data Foundation for Accurate Insights” at the Marketing Attribution Symposium, July 16, 2020 from 12 p.m. - 3 p.m. EST.
One of the main challenges of attribution and actionable insights is maintaining clean, trustworthy data. With so many tools, tags, and teams affecting your data, how can you know that you have implemented the right tools and strategies to collect complete, actionable data?
In this session, “Building a Data Foundation for Accurate Insights,” Eric Hansen and Matt Crupe will discuss how upfront data standardization and an analytics implementation built around business objectives can help you achieve the accurate, actionable data you need to drive your business forward.
“Eric Hansen and Matt Crupe are bringing a wealth of experience from the analytics industry to this presentation,” said ObservePoint CMO Chris Baird. “Starting at the foundation of data collection—by standardizing data upfront and aligning efforts with business goals—is more important than ever, and we look forward to hearing their expert advice in these areas.”
Erik Hansen is the Manager of Digital Analytics Product at Western Governors University (WGU). He is also a founding officer of the Salt Lake City chapter of the Digital Analytics Association (DAA). Eric has more than 10 years of enterprise analytics across various roles in client services, product management, consulting, and architecture. After working for Omniture and Adobe, along with consulting for large companies like Hilton, Vivint, and Oracle, he was lured into building analytics practices for non-profit institutions. In 2015, Eric was awarded a patent (No. 9,027,045) for deploying digital analytics solutions on TV and other linear content streams. He holds an MBA from Western Governors University and a BS in Information Systems from Brigham Young University.
Matt Crupe is Senior Technical Consultant at Adobe and an innovative digital marketer whose development background empowers him to strategically tackle complex technical issues. His robust product knowledge, acute attention to detail, and strong communication skills enable him to engage holistically - from defining the project vision and roadmap, to executing a successful launch.
The Marketing Attribution Symposium is a free online conference that brings together leaders in marketing, marketing operations, analytics, and content marketing to share and discover attribution best practices for using accurate data to drive business growth.
Speakers at this event include:
- John Neeson, Co-Founder, SiriusDecisions, Board Member & Adjunct Professor
- Eric Hansen, Manager, Digital Analytics Product at Western Governors University
- Matt Crupe, Senior Technical Consultant at Adobe
- David Kirschner, Independent Advisor, Former Lead at Google Attribution, Founder of Snot Rocket, LLC
- Brent Dykes, Senior Director, Insights & Data Storytelling at Blast Analytics
- Chris Thornton, Vice President of Digital Marketing & Technology at Ashton Woods Homes
- Molly Pilgrim, Brand Manager at Starlight Homes
- Alex Lowe O'Connor, Digital Marketing Manager at Search Discovery
- Lisa Altshul, Senior Digital Marketing Analyst at Search Discovery
- And Mikel Chertudi, COO at ObservePoint
Learn more and register for the event here: Marketing Attribution Symposium
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered insights-driven companies to trust their data with automated testing that scans their digital properties for data collection errors—ensuring that they have accurate data to guide their decisions.
Now with Strala by ObservePoint, ObservePoint helps enterprises unify their data collection standards, capture and validate every customer touchpoint, and generate trustworthy, actionable insights that help them engage with their audience and drive their business forward.