SILICON SLOPES, Utah — September 23, 2020— ObservePoint is pleased to announce that Emily Emmer, Director of Marketing Analytics & Conversion, and Eric Hansen, Digital Analytics Product, from Western Governors University will be speaking at Validate, ObservePoint’s marketing and analytics summit.
Their session at Validate, “Creating an Analytics Vision & Strategy: Leveraging the Power of Multi-year Roadmaps,” will discuss how attendees can assess their current capabilities and challenges, identify what they want to accomplish, reset expectations, and identify their key swim lanes and hires to develop analytical maturity in their organizations.
“Emily and Eric are a great example of a team that is quickly helping their organization achieve analytical maturity,” said Chris Baird CMO at ObservePoint. “Their session on developing a roadmap to maturity will be a must-attend for those who are looking for guidance on how to become data-driven.”
Emily Emmer is the Director of Marketing Analytics & Conversion at Western Governors University (WGU). She has over 15 years of marketing experience across various roles and industries. Her expertise with Conversion Rate Optimization has driven value at Blast Analytics and Extra Space Storage. Emily is the multi-year recipient of Gold Ribbon awards in testing from WhichTestWon. She holds an MBA from Arizona State University and a BS in Social & Behavioral Science from the University of Utah. She is also a talented singer and harpist.
Eric Hansen is the Manager of Digital Analytics Product at Western Governors University (WGU). He is also a founding officer of the Salt Lake City chapter of the Digital Analytics Association (DAA). Eric has more than 10 years of enterprise analytics across various roles in client services, product management, consulting, and architecture. After working for Omniture and Adobe, along with consulting for large companies like Hilton, Vivint, and Oracle, he was lured into building analytics practices for non-profit institutions. In 2015, Eric was awarded a patent (No. 9,027,045) for deploying digital analytics solutions on TV and other linear content streams. He holds an MBA from Western Governors University and a BS in Information Systems from Brigham Young University.
Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2020. Traditionally located in Park City, Utah, Validate going online for 2020 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. This year’s event will focus on helping attendees optimize customer experiences, drive revenue with actionable insights, measure & report performance, govern marketing data & technology, protect customer data, and more.
Speakers at this event include:
- Lea Pica, Founder and Data Storyteller at LeaPica.com
- Simon Pilkowski, Global Lead Digital Performance Management at Boehringer Ingelheim
- Julie Park, Privacy Manager at The Church of Jesus Christ of Latter-day Saints
- Paula Olsen, Functional Analyst and Data Privacy Engineer at the Church of Jesus Christ of Latter-day Saints
- Emily Emmer, Director of Marketing Analytics & Conversion at Western Governors University
- Eric Hansen, Digital Analytics Product at Western Governors University
- Ali Shoukat, Manager of Technology Innovation at Cisco
- Mikel Chertudi, COO at ObservePoint
- John Pestana, CEO at ObservePoint
Emily and Eric will speak on November 12, 2020. To register and attend the event, follow this portal: Validate 2020.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.
Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.
Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward.