Distinguished Analytics Thought Leader Brent Dykes to Present Keynote at ObservePoint’s 2016 Analytics Summit

November 7, 2016 Jack Vawdrey

SILICON SLOPES, Utah – November 7, 2016 – ObservePoint is pleased to announce that prominent thought leader Brent Dykes, Director of Data Strategy at Domo, will be presenting a keynote at the first annual Analytics Summit hosted by ObservePoint.

The 2016  Analytics Summit is anticipated to bring in 5,000+ digital marketing and analytics professionals in search of analytics best practices and thought leadership. Brent Dykes is one of 30+ industry influencers to present highly relevant content at this innovative new event.

Dykes’ presentation will be titled “Data Storytelling: The Essential Data Science Skill Everyone Needs.”

Concerning Dykes’ participation in the event, ObservePoint CEO Rob Seolas said, “Brent is a long-time analytics evangelist who is passionate about the power digital data has to transform marketing organizations. Data storytelling is one of the most critical skills needed in the analytics space, and Brent is just the person to share strategic insight on how to leverage that skill to push organizations to be more data-driven.”

Regarding his own presentation, Dykes’ said, “Having great insights doesn’t always guarantee that your recommendations will be acted on. You need to be able to effectively communicate your findings to key stakeholders. In my session, I’ll be walking through why data storytelling works and provide useful tips for how people can leverage its power in their next data presentation.”

Joining Dykes for this presentation will be distinguished thought leaders, including:

Keynotes:

Breakouts:

The 2016 Analytics Summit is to take place November 17, 2016. Register for the event via the virtual event portal at http://www.observepoint.com/analyticssummit/

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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