Director of Product Strategy Lee Isensee to Present at ObservePoint’s 2016 Analytics Summit

November 3, 2016 Jack Vawdrey

SILICON SLOPES, Utah – November 3, 2016 – ObservePoint, innovative pioneer in the field of data analytics validation, is pleased to announce that Lee Isensee, Director of Product Strategy at Search Discovery, will be speaking at the first annual Analytics Summit, hosted by ObservePoint.

The 2016  Analytics Summit is anticipated to draw in 5000+ digital marketing and analytics executives, directors, managers and practitioners, with 30+ industry influencers to offer valuable insights in keynotes and breakout sessions.

“We are very excited to provide a platform to such thought-leaders,” said ObservePoint VP of Marketing Chris Baird. “These influencers advance the analytics marketplace of ideas by sharing actionable, research-based, relevant points-of-view and best practices. This one-of-a-kind event will bring together a wide range of experts who share a singular, maniacal focus of achieving mastery of data governance and pioneering new ideas and solutions in the digital analytics space.”

Concerning Lee’s participation in the event, Baird went on to say, “Lee has more than two decades of experience working in the digital analytics and marketing space. He’ll be dropping value bombs left and right, and anyone who doesn’t attend is really going to miss out.”

Isensee’s presentation will be titled “Hey Siri, What Are App Analytics?” Isensee said regarding his own presentation, “We’ve come a long way from the early days of mobile, and the market is changing. Companies who don’t delegate resources to implement and monitor mobile and app analytics are going to be left behind.”

Isensee will be joining other heavy hitters at the Analytics Summit, including:

Keynotes:

Breakouts:

Isensee will be presenting at the virtual Analytics Summit on November 17, 2016. Those interested in attending can register and attend the event via the virtual event portal at http://www.observepoint.com/analyticssummit/.

About Search Discovery

Search Discovery is a digital intelligence company that empowers organizations to make transformative business decisions. Their enablement, empowerment and advisory services help organizations capture, understand and communicate the right data to propel their business forward. Learn more about how Search Discovery’s digital intelligence solutions help businesses make better decisions.

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

 

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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