Director of Analytics Danielle Ackles and Lead Analytics Architect Scott Cannon from Merkle to Present at ObservePoint’s 2017 Analytics Summ

October 11, 2017 Jack Vawdrey

SILICON SLOPES, Utah — October 11, 2017 — ObservePoint, industry leader in automated data governance, is honored to announce that Merkle’s Danielle Ackles, Director of Analytics, and Scott Cannon, Lead Analytics Architect, will be presenting at ObservePoint’s 2017 Analytics Summit.

Ackles and Cannon will present “In Stitches: Assembling a Complete Visitor Data Profile,” discussing the need to connect data from various channels for a comprehensive view of the customer. Speaking of her own session, Ackles said:

“Most businesses do a good job of offering their users multiple ways to interact with their brand. Where they fall short is connecting the multiple entry points back to the same user. A sound data connectivity strategy would go a long way in providing a 360-degree view of your customers.”

As a whole, the Analytics Summit is expected to attract more than 5,000 analytics, digital marketing, data governance and other data-driven professionals to attend. The theme of this year’s event is “Strategies for Success in 2018,” gesturing towards the insights attendees expect to gather from the presentations.

The event is 100% virtual, allowing attendees to log in and attend the event from around the world.

Chris Baird, VP of Marketing at ObservePoint, said concerning the event, “The goal of putting on a virtual event is to replicate as many of the aspects of an in-person conference online, while making the presentations and networking opportunities available at a broad scale.”

Concerning the speakers, Baird said, “Danielle and Scott participated in the event as speakers last year, and shared some amazing insights about the discovery phase of analytics. We’re excited to see the content they’ve prepared for this year’s event.”

The current lineup of Analytics Summit speakers includes:

Cannon and Ackles will speak at the Analytics Summit on November 9, 2017. To register and attend this online event, follow this virtual portal: https://www.observepoint.com/analyticssummit/

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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