Dimitri Terhout of Carrefour to Speak at ObservePoint's Marketing & Analytics Summit, VALIDATE

November 4, 2020 Krissa Correa

SILICON SLOPES, Utah — November 4, 2020 — ObservePoint is pleased to announce that Dimitri Terhout, Digital Analytics Developer at Carrefour, will be leading a general session discussion at Validate on November 12th, 2020.

In his session, “Governing Your Analytics and Marketing Tags at Scale,” Terhout will discuss how ObservePoint’s solution fits into the Tag Governance Framework and helps data-driven teams reach new levels of credibility, accountability, confidence, and visibility as they drive revenue and growth. He’ll also explain that with the right solutions and processes in place, governing tags at scale is possible. Making it easier to trust data, and realize ROI on technology budget more efficiently.

Dimitri Terhout is currently a consultant for Carrefour Belgium. He accidentally fell in the field of Digital Analytics and Martech implementation in 2012 and has been enjoying it ever since. Over the years, he has become a tech ninja, diversifying his portfolio to addressing various issues and side projects on digital assets. This led him to acquire expertise in many tools, skills, and programming languages. Initially brought in for a Digital Analytics & Martech implementation role, most of his role now also consists of helping as a technical consultant for personalisation and recommendations projects.

Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2020. Traditionally located in Park City, Utah, Validate going online for 2020 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. This year’s event will focus on helping attendees optimize customer experiences, drive revenue with actionable insights, measure & report performance, govern marketing & technology, protect customer data, and more.

Speakers at this event include:

Terhout will speak on November 12, 2020. To register and attend the event, follow this portal: Validate 2020.

About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward. 

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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