ObservePoint Attends Digital Velocity 2016 to Help Digital Marketers Improve Data Quality

May 3, 2016 Admin

Digital Marketers Focus on Data Quality

SILICON SLOPES, Utah —May 3, 2016 — ObservePoint is excited to announce their sponsorship and participation in Digital Velocity 2016. The conference begins today and will conclude on Thursday, May 5th, 2016.

Held at the Hard Rock Hotel in San Diego, California, the annual Digital Velocity conference addresses topics of enterprise tag management and unified marketing practices, drawing hundreds of digital marketing attendees each year. ObservePoint Vice President of Marketing, Chris Baird, and Hewlett Packard Enterprise Senior Manager of Digital Analytics, Daryl Acumen, will share the main stage Thursday morning in delivering a keynote presentation: “Cleaning House: From Dirty Data to Clear Insights.”

Beyond the keynote, attendees can see ObservePoint in action at the Digital Velocity conference in booth #1, where data quality and analytics experts will also be handing out “the other half” of the swag teaser placed in the complimentary bag all conference attendees receive at the beginning of the event.

In their Digital Velocity 2016 bags, conference participants will find a single STANCE sock, with a prompting to claim the sock’s mate at the ObservePoint booth before the conclusion of the event on Thursday.

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssuranceTM technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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