Many brands today undervalue the impact of a well executed and measured content marketing strategy. Companies can fall victim to completely reinventing their marketing strategy when they can achieve better results through simply reevaluating and improving their content marketing practices.

Creating relevant, valuable content that is positioned properly can have a profound impact on your brand and drive measurable business.

If we can manage to improve our content strategy for our products, services and brand, we can receive real, measurable results that will translate to purchases from happy customers.

David U. Simon, Chief Marketing Officer at SteelHouse recently said, “Marketers don’t get to pick and choose which marketing strategies they like best. They have to implement proven practices that make a real impact.”

Simon, who has held senior leadership roles at SocialFlow, PointRoll, Local Corp., CashStar and CEIVA Logic, will further address this topic during his presentation at the upcoming Analytics Summit on October 25th, titled “Content Marketing That Drives Results.”

Register for the 2018 virtual Analytics Summit to gain free access to Simon’s session about effective content marketing, as well as additional sessions hosted by more than 20 data-driven experts who will cover topics focusing on analytics governance for today and tomorrow.

David U. Simon

The list of speakers boasts additional industry experts, including:

• Krista Seiden, Product Manager at Google Analytics
• Karen Bellin, VP of Data and Analytics at Mirum Agency
• Chris Slovak, VP of Global Sales at Tealium Solutions
• Lara Fisher, Senior Analytics Strategist at Blast Analytics & Marketing
• Eric T. Peterson, Founder and CEO at Analytics Demystified
• John Lovett, Senior Director of Data Strategy at Search Discovery
• Ali Haeri, Director of Product Marketing at SteelHouse
• Charles Farina, Manager, Digital Analytics at Analytics Pros
• Colin Temple, Director of Analytics Solutions at Napkyn Analytics
• Chris Peters, Analytics Manager at Cognetik
• Colin Temple, Director of Analytics Solutions at Napkyn Analytics
• Till Buettner, Senior Data Analyst at Deutsche Post DHL Group
• Judah Phillips, Founder of Vizadata
• Eric Dumain, VP of Product in Management at ObservePoint
• Chris Baird, VP of Marketing at ObservePoint
• Matt Maddox, Director of Education at ObservePoint

To register and watch this event for free, follow this portal: Analytics Summit

About ObservePoint

ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in tag governance.

Founded in 2010 by John Pestana and Rob Seolas, ObservePoint pioneered automated web and app analytics testing. ObservePoint’s patented WebAssurance™ and AppAssurance™ technologies test millions of pages and mobile apps every month to report data loss, inflation, and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.

ObservePoint’s tag governance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.