David DeVisser, Principal Architect at Adobe, to Speak at 2016 Analytics Summit

November 11, 2016 Kara Frazier


SILICON SLOPES, Utah – November 11, 2016 – ObservePoint is pleased to announce that David DeVisser, Principal Architect at Adobe, will be speaking at the 2016 Analytics Summit, hosted by ObservePoint.

The 2016 Analytics Summit is a virtual event that is expected to draw in 5,000+ analytics and digital marketing executives, directors, managers and practitioners, who can all attend the online event from the comfort of their own office spaces.

“With the increasing speed with which people are switching between their phones to laptops to tablets to desktops on a regular basis, it is imperative that digital marketers adapt. DeVisser addresses this need to develop processes and adopt solutions that allow them to properly collect and organize user data across multiple devices to maintain data consistency and integrity,” said Chris Baird, VP of Marketing at ObservePoint, said regarding DeVisser’s session.

The title of DeVisser’s presentation is, “Stop Analyzing Devices—Start Understanding the People,” and he will be discussing how digital marketers often use metrics like hits, visits and unique visitors to understand users, and how unfortunately, these metrics actually yield insights about devices, but devices don’t buy things—people do.

“Reports show consumers own and use, on average, more than seven devices—and growing,” DeVisser explains about his topic. “When the data across multiple devices is not properly organized, the marketer is likely seeing incorrect conversion and activity data, presenting the wrong offer/impression, and/or qualifying a device for one segment but completely different segment for another device. Adobe’s Device Co-op helps organize data to better understand people interacting with your brand.”

Additional industry leaders speaking at the summit include:



DeVisser will be presenting at the virtual Analytics Summit on November 17, 2016. Register and attend the event via the virtual event portal at http://www.observepoint.com/analyticssummit/.

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.


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