David DeVisser, Principal Architect at Adobe, to Present at Mobile Analytics Summit

June 1, 2017 Kara Frazier

SILICON SLOPES, Utah — June 1, 2017 — ObservePoint is pleased to announce that David DeVisser, Principal Architect at Adobe, will speak at the 2017 Mobile Analytics Summit, hosted by ObservePoint.

The Mobile Analytics Summit is an online conference that brings together over 5,000 mobile app marketers and analytics professionals to hear from 20+ innovators and creators in the field as they present on a variety of topics in the industry of mobile app marketing and analytics.

DeVisser’s session, “Mobile Department? Shut it down,” will address how to optimize your brand’s mobile efforts for all display surfaces and personalize experiences for customers.

“When I think of a feature or deliverable, I break down its mobile aspect simply as a display surface. I prefer to think of the goal, context, and other variables that may apply to the customer and start building from there,” DeVisser said in regards to his topic.

“Mobile is the most important digital customer experience currently, but it is not the only way to reach your user base,” said Chris Baird, VP of Marketing at ObservePoint. “We’re honored to have DeVisser on board, addressing the importance of focusing on the customer relationship and their experience with your brand.”

The Mobile Analytics Summit will also feature the following speakers:

David DeVisser will present at the Mobile Analytics Summit on June 22, 2017. For registration and to attend this free, online event, follow this virtual portal: https://www.observepoint.com/mobile-analytics-summit/.

About ObservePoint

ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing.

Founded in 2007 by  John Pestana  and  Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s patented  WebAssurance™  and  AppAssurance™  technologies audit millions of pages and mobile apps every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.

ObservePoint’s Data Quality Assurance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.

For more information visit www.observepoint.com. Follow ObservePoint on  Twitter,  LinkedIn, and  Facebook.

Previous Article
The Pitfalls of Building Experiences for Mobile Devices
The Pitfalls of Building Experiences for Mobile Devices

This article discusses the importance of building experiences that transcend devices, instead of creating d...

Next Article
Mobile App Testing: Between a Rock and a Hard Place
Mobile App Testing: Between a Rock and a Hard Place

This article discusses the need for mobile app testing and how automation makes it possible for app owners ...