David Booth, Chief Commercial Officer at Cardinal Path, to Present at Analytics Summit

October 16, 2018 Hunter Shearer

GDPR is a sweeping new data privacy regulation that has officially been implemented as of May 2018. While the law has implications for most organizations worldwide, few are prepared half a year later.

This is a real concern for many organizations, but there’s no one-stop, catch-all solution. Every company needs to undertake a careful assessment and seek legal advice to guarantee they’re compliant.

Data needs to be formatted in a comprehensive, single overview that indicates the purpose, benefits and consequences of each data practice.

One practice that data governance experts can agree on is that getting your data in order and achieving a transparent view of your organization’s entire digital data ecosystem is going to be key in the era of data privacy regulations.

David Booth, Chief Commercial Officer at Cardinal Path, recently said, “It’s not 100 percent clear how GDPR and other regulations will impact different organizations, and each will need to interpret and decide what they want to do in response. But regulation or no regulation, the time is now to fully understand your organization’s martech footprint that may span dozens or hundreds of vendors.”

Booth, who is an award-winning industry thought-leader, author, educator, and public speaker, will further address this topic during his presentation at the upcoming Analytics Summit on October 25th, titled “Marketing & the Era of Data Privacy.”

Register for the 2018 virtual Analytics Summit to gain free access to Booth’s session about marketing effectively in today’s data privacy climate, as well as additional sessions hosted by 20+ data-driven experts who will cover topics focusing on analytics governance for today and tomorrow.

David Booth

David Booth

The list of speakers boasts additional industry experts, including:

To register and watch this event for free, follow this portal: Analytics Summit

About ObservePoint

ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in tag governance.

Founded in 2010 by John Pestana and Rob Seolas, ObservePoint pioneered automated web and app analytics testing. ObservePoint’s patented WebAssurance™ and AppAssurance™ technologies test millions of pages and mobile apps every month to report data loss, inflation, and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.

ObservePoint’s tag governance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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