Datalicious and ObservePoint Help Clients Maintain Data Integrity and Make Better Business Decisions

March 3, 2015 Admin


ObservePoint officials say website tagging is often flawed, which can provide executives with inaccurate information from the company’s website.

Orem, Utah – July 9, 2013 – Datalicious, a leading Australian data analytics firm, takes data integrity to a higher level through its partnership with ObservePoint. Using ObservePoint’s Site Scanning & Site Auditing tools, Datalicious is able to identify and fix data tagging issues on client Websites quickly and efficiently – without needing to trawl through sites or examine pages individually. Using SuperTag, Datalicious‘ own tag management solution, the team is able to then quickly tag up and plug any data gaps the Observe Point Audit tools find, and be confident in presenting accurate data to clients.

“Businesses are becoming more reliant on big data produced by web analytics, ” said Elly Gillis, General Manager for Datalicious. “Marketers and organizations are making important business decisions based on the reports they receive, so if the data isn’t accurate and up to date then they could run into problems.”

This is especially true for large enterprise clients, who are constantly adding new content to their websites. Without a tool like the SuperTag, tag implementation can be time-consuming, and important data collection points can be either overlooked or incorrectly configured. Ultimately, this leads to the collection of erroneous data, leading marketing analysts and business executives to make incorrect business judgments based on inaccurate information. The impact of inaccurate data may seem superficial at first, but could be extremely costly and detrimental to business operations in the long run.

SuperTag and ObservePoint integrations address this risk – increasing data integrity and ensuring tags are not accidentally removed or forgotten. SuperTag’s simple copy-and-paste implementation across website’s means tags can be implemented very easily. Coupled with ObservePoint tag auditing, Datalicious is able to ensure tags are not missing from any new and/or existing pages. The combined proficiency of the SuperTag tag management solution and ObservePoint auditing scans ensures 100% data accuracy. Digital marketers can be confident the data they present to clients and business decision makers is accurate and valuable.

To read more about how ObservePoint and Datalicious solve the problem of tag management, read the case study here.

About Datalicious

SuperTag is a superior tag management platform developed by Datalicious. With SuperTag, customers can benefit from the tag management platform’s level of simplicity with its convenient drag and drop tagging interface. It is an easy to use tool – made with online marketers in mind, helping them to make better business decisions, and to execute and deliver successful online marketing campaigns. For more information on SuperTag, visit

About ObservePoint

Based in Orem, Utah, ObservePoint is the leader in web tag auditing – a critical element of web analytics. Audited web reporting resolves significant flaws in ROI analysis and executive data. ObservePoint uses a unique method of simulating network traffic at a speed and scale unparalleled in the industry to identify web analytic tag errors.


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