Daryl Acumen, Senior Manager of Digital Analytics at HPE, to Present at 2016 Analytics Summit

November 4, 2016 Kara Frazier

SILICON SLOPES, Utah – November 4, 2016 – ObservePoint is pleased to announce that Daryl Acumen, Senior Manager of Digital Analytics at Hewlett-Packard Enterprise, will be presenting at the first annual Analytics Summit, hosted by ObservePoint.

The 2016 Analytics Summit will bring together 30+ seasoned analytics experts offering insights to over 5,000 digital marketing and analytics executives, directors, managers and practitioners.

The title of Acumen’s session is, “Keeping Your Analytics Clean and Consistent Across Business Units,” and he will be discussing threats inherent in maintaining analytics across various business units and demonstrating why it is critical to audit your deployments and how to automate the auditing process.

Regarding Acumen’s presentation, Chris Baird, VP of Marketing at ObservePoint, said, “Manually maintaining clean and consistent analytics implementations across various teams and business units is nearly impossible—but you need to govern and audit those implementations in order to collect trustworthy, actionable data. Daryl’s presentation makes it clear just how critical this process is to your organization’s data.”

Additional industry experts presenting at the Analytics Summit include:

Keynotes:

Breakouts:

Acumen will be presenting at the virtual Analytics Summit on November 17, 2016. Register and attend the event via the virtual event portal at http://www.observepoint.com/analyticssummit/.

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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