Daryl Acumen, Manager of Journey Strategy & Adoption at Adobe, to Present at ObservePoint’s 2017 Analytics Summit

October 23, 2017 Lisi Hong

SILICON SLOPES, Utah — October 23, 2017 — ObservePoint is honored to announce that Daryl Acumen, Manager of Journey Strategy & Adoption at Adobe, will be presenting at ObservePoint’s 2017 Analytics Summit.

Daryl Acumen will present “Fundamentals of A/B & Multivariate Testing,” an introduction aimed at clarifying the importance of data testing in terms easily understood by industry professionals at all skill levels.

Of his topic, Acumen said, “In today’s results-oriented analytics environment, digital professionals need to be able to show constant improvement in their KPIs. Testing is the key to such improvement and understanding how to test, what to test, and how to interpret the results have become must-have skills for marketing and analytic professionals everywhere. If you can’t measure it, then it doesn’t exist.”

Acumen will join 25 other industry leaders presenting at the Analytics Summit, a virtual, one-day conference expected to attract more than 5,000 digital marketers, analysts and other data-driven professionals. The event provides these professionals from around the world with an opportunity to discuss strategies, explore new solutions and network with one another in a dynamic virtual environment.

“The goal of putting on a virtual event is to replicate as many of the aspects of an in-person conference online, while making the presentations and networking opportunities available at a broad scale,” stated Chris Baird, VP of Marketing at ObservePoint, concerning the event.

The current lineup of Analytics Summit speakers includes:

Acumen will speak at the Analytics Summit on November 9, 2017. To register and attend this online event, follow this virtual portal: https://www.observepoint.com/analyticssummit/

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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