SILICON SLOPES, Utah — September 19, 2018 — ObservePoint is pleased to announce that Dan Roden, Corporate Evangelist at Domo will be presenting at ObservePoint’s Validate conference on October 2-5th 2018.
Validate is a one-of-a-kind analytics event where digital analysts gather together to learn from industry leaders, world-class brands, product evangelists and each other. Sessions focus on technical problem-solving with interactive product deep-dives, roundtable discussions and hands-on lab sessions led by solution experts. The agenda also includes live entertainment, local dining experiences and revitalizing recreational activities in the world-famous Park City, Utah.
During Roden’s presentation titled, “How to Measure Your Success (and Show It to Your Boss),” he will discuss how he managed to hit an analytical ‘Home Run’ for MLB.com, which eventually led him to spend four years running web analytics for the Major League Baseball Advanced Media, leading marketing analytics and measurement strategies for all 30 MLB teams and over 200 minor league teams. Roden will summarize the lessons learned and ideas on how to create success while getting the exposure needed to stay in the big leagues.
Roden has spent over a decade in the marketing analysis and measurement space. After managing web analytic strategies for companies such as MTV Networks, Saks Fifth Avenue and American Express while working for Omniture (now Adobe Analytics), Dan was named Manager of Web Analytics for Major League Baseball in 2007. After four seasons, Dan left baseball to broaden his scope of services by starting his own analytic consulting firm (Varsity Analytics), where he consulted for several companies including Raytheon and NBC Universal. Dan has been at Domo since its inception in 2011 serving as the Director of Marketing Experience and currently as Sr. Director of Product Advocacy.
“In a time where access to data and the ability to quickly share it to the right people is so critical, we are excited to have Roden’s presentation where he will show us how we can easily connect and share our data; allowing organizations to make swift and vital business decisions.” Said Chris Baird, VP of Marketing at ObservePoint
The list of guest speakers boasts dozens of industry experts, including:
- Adam Greco, Senior Partner at Analytics Demystified
- Elizabeth “Smalls” Eckels, President at Smalls Analytics
- Chris Burkard, Explorer, Photographer, Speaker and Author
- Aimee Bos, Director of Analytics Strategy at Blast Analytics & Marketing
- Tim Crandley, Marketing Technology & Transformation Leader at Holland America Line
- Jennifer Yacenda, Director of Channel Intelligence and Digital Analytics at Starwood Hotels & Resorts Worldwide, Inc.
- Brent Dykes, Director of Data Strategy at Domo
- John Livingston, Senior Manager, Technical Consulting Practice Lead at Adobe
- Vaughan Williams, Global Lead, Digital Marketing Analytics & Reporting at Sanofi
- Adam Jenkins, President at Digital IQ, INC
- Anthony Magee, Senior Director of Product Marketing at SYNTASA
- AJ Resnick, Head of Brand Growth at Wine Access
- Joael Harbi, Solutions Architect at CBS Interactive
- Chris Andres, VP Global Customer Success at Tealium
- Brian Shampnois, Director of Analytics at Brooks Bell
Roden will speak at Validate on October 4, 2018. To register and attend this event, follow this portal: Validate 2018
ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in tag governance.
Founded in 2007 by John Pestana and Rob Seolas, ObservePoint pioneered automated web and app analytics testing. ObservePoint’s patented WebAssurance™ and AppAssurance™ technologies test millions of pages and mobile apps every month to report data loss, inflation, and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.
ObservePoint’s tag governance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.