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Craig Ferguson of Lloyds Banking Group to Speak at ObservePoint's Marketing & Analytics Summit, VALIDATE

November 5, 2020 Krissa J. Correa

SILICON SLOPES, Utah — November 5, 2020 — ObservePoint is pleased to announce that Craig Ferguson, Senior Tagging Analyst at Lloyds Banking Group, will be leading a session at Validate on November 12th, 2020.

In his session, “Perfecting Release Validation: Catch Errors Before They Destroy Your Data,” Ferguson will discuss how to address data quality issues before they reach a production environment, focus on implementing technology governance in early development environments, and instill a culture of proactive technology and data governance.

Craig Ferguson is a Digital Analytics specialist with over 6 years of experience. During that time he has worked within the financial services industry. His main areas of focus are: Tag Deployment, Governance, Release Management and Data Quality. Ferguson is passionate about his work and feels that if you can get the data right, that will help your organisation understand what is happening and allow focus on the why. He also believes that in order for organisations to focus on the “What” & “Why”, it's critical to have the right tools and processes in place.

Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2020. Traditionally located in Park City, Utah, Validate going online for 2020 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. This year’s event will focus on helping attendees optimize customer experiences, drive revenue with actionable insights, measure & report performance, govern marketing & technology, protect customer data, and more.

 

Speakers at this event include:

Ferguson will speak on November 12, 2020 at 16:30pm CET. To register and attend the event, follow this portal: Validate 2020.

About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward. 

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook. 

 
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