Cory Underwood of Search Discovery to Sponsor ObservePoint's Marketing & Analytics Summit, VALIDATE

October 27, 2020 Krissa Correa

SILICON SLOPES, Utah — October 28, 2020 — ObservePoint is pleased to announce that Search Discovery is sponsoring Validate 2020 and that Cory Underwood, their Platform Engineer, will be leading a session. 

In his session, “Browser Privacy - The New Normal,” Underwood will discuss how changes in technology can affect the industry, and what businesses can do about it.

“Often lost in the discussion of the legal aspects of privacy, there is a strong undercurrent reflecting the shifting bottom of the technology ocean,” says Underwood. “Over the past two years major browser vendors have introduced a sweeping array of divergent behavior which can affect your analytics, marketing, and optimization efforts.”

Underwood started his career over a decade ago as a Web Developer supporting the marketing team at L.L.Bean. During his time there he entered the world of optimization by troubleshooting A/B Tests, eventually transitioning to full time support of the optimization team. In recent years, he’s held Tech Lead roles in the areas of A/B Testing, Tagging, Personalization and Analytics developing some of the most interesting solutions around in the name of accuracy and impact. His mission is to keep the larger analytics community informed of technical changes imposed by outside forces that could impact their implementations and reporting.

Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2020. Traditionally located in Park City, Utah, Validate going online for 2020 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. This year’s event will focus on helping attendees optimize customer experiences, drive revenue with actionable insights, measure & report performance, govern marketing & technology, protect customer data, and more.

Speakers at this event include:

Underwood will speak on November 12, 2020 at 2:00pm EST. To register and attend the event, follow this portal: Validate 2020.

 

About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward. 

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

 

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