Colin Temple, Director of Analytics Solutions at Napkyn Analytics, to Present at ObservePoint’s 2017 Analytics Summit

October 10, 2017 Jack Vawdrey

SILICON SLOPES, Utah — October 10, 2017 — ObservePoint, industry leader in automated data governance, is honored to announce that Colin Temple, Director of Analytics Solutions at Napkyn Analytics, will be presenting at ObservePoint’s 2017 Analytics Summit.

The Analytics Summit is expected to attract more than 5,000 analytics, digital marketing, data governance and other data-driven professionals to attend. The event is 100% virtual, allowing attendees to log in and attend the event from around the world. Attendees will be able to watch speaker sessions, interact with thought leaders and network amongst themselves.

Chris Baird, VP of Marketing at ObservePoint, said concerning the event, “The goal of putting on a virtual event is to replicate as many of the aspects of an in-person conference online, while making the presentations and networking opportunities available at a broad scale.” Concerning the speakers, Baird said, “We’re fortunate to have speakers with a wealth of technical expertise and industry-leading thought leadership who can help event attendees jumpstart their analytics and data governance programs.”

Colin Temple will address the need for companies to expand their data programs beyond the clickstream, integrating online and offline data for a more comprehensive view of the customer and business operations.

Regarding his own session, Temple said, “Digital analysts and marketers have become very skilled at measuring just about everything that falls under their domain, but few have much visibility beyond the digital channel. By marrying digital data with enterprise context, their insights into the bottom line, and their contributions to it, improve dramatically.”

The current lineup of Analytics Summit speakers includes:

Temple will speak at the Analytics Summit on November 9, 2017. To register and attend this online event, follow this virtual portal: https://www.observepoint.com/analyticssummit/

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

 

 

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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