Chris Sperandio, Product Leader at Segment, to Present at Mobile Analytics Summit

June 12, 2017 Kara Frazier

SILICON SLOPES, Utah — June 12, 2017 — ObservePoint is pleased to present Chris Sperandio, Product Leader at Segment, who will speak at the 2017 Mobile Analytics Summit.

Sperandio’s session is titled “Making Room for AI and ML in Your Org and Your App,” and he will be explaining why “you need to have your analytics on lock and your app shaved down if you want to seize the upside of [machine learning] in your app and across your organization.”

“Having strong analytics is the important foundation needed to create an innovative mobile product strategy,” Chris Baird, VP of Marketing at ObservePoint. “Sperandio talks about ways to make space for great analytics in your company by having a forward-thinking strategy that focuses on contextual inference, personalization and more.”

The Mobile Analytics Summit, hosted by ObservePoint, is the premiere mobile analytics conference that is held online, and is free to attend. This conference brings together 5,000+ mobile app marketers and analytics professionals where they will hear from 20+ leaders in the field of mobile and app analytics.

The 2017 Mobile Analytics Summit will also host the following innovators in the industry:

Chris Sperandio will speak at the Mobile Analytics Summit on June 22, 2017. For registration and to attend this free event, follow this online portal:

About ObservePoint

ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing.

Founded in 2007 by  John Pestana  and  Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s patented  WebAssurance™  and  AppAssurance™  technologies audit millions of pages and mobile apps every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.

ObservePoint’s Data Quality Assurance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.

For more information visit Follow ObservePoint on  Twitter,  LinkedIn and  Facebook.

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