Chris Meares, VP Analytics and Partner at MaassMedia, to Present at ObservePoint’s 2017 Analytics Summit

October 6, 2017 Jack Vawdrey

SILICON SLOPES, Utah — October 6, 2017 — ObservePoint is honored to announce that  Chris Meares, VP of Analytics and Partner at MaassMedia, will presenting at ObservePoint’s 2017 Analytics Summit.

The Analytics Summit is a virtual event focused on addressing top concerns for data-driven companies and data-oriented professionals. More than 25 thought leaders and industry influencers will be presenting and interacting with 5,000+ virtual attendees from around the world.

Chris Baird, VP of Marketing at ObservePoint, said concerning the event, “The Analytics Summit allows us to host the top analytics minds along with thousands of attendees. It really is a special opportunity for data professionals worldwide to build up their insights portfolio and optimize their organizations using data.”

In his presentation, Chris Meares will show how data collection, governance, quality, integration and accessibility can help companies glean the insights they need to make meaningful decisions.

Regarding his own session, Chris Meares said:

“Without a strong data operations strategy, your business will run the risk of collecting inaccurate data that will compromise your ability to make smart and mission-critical decisions. You need a dependable data foundation to produce a reliable action plan and to maximize the business value of your data analytics strategy.”

The current lineup of Analytics Summit speakers includes:

Meares will speak at the Analytics Summit on November 9, 2017. To register and attend this online event, just follow this virtual portal:  https://www.observepoint.com/analyticssummit/

About ObservePoint

ObservePoint offers a premier  Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by  John Pestana  and  Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on  Twitter,  LinkedIn, and  Facebook.

 

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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