Chetan Prasad, Product Manager with Adobe Digital Marketing, to Present at 2017 Mobile Analytics Summit

May 26, 2017 Kara Frazier

SILICON SLOPES, Utah — May 26, 2017 — ObservePoint is pleased to announce that  Chetan Prasad,  Product Manager with Adobe’s Digital Marketing, will be speaking at ObservePoint’s 2017 Mobile Analytics Summit.

The  Mobile Analytics Summit   is the premiere, free, online event in the mobile space and will bring together over 5,000 analytics professionals and mobile app marketers who will hear from 20+ movers and shakers in the field of mobile analytics.

The title of Prasad’s presentation is “Acquire, Engage, and Optimize to Drive App Addiction,” and he will be addressing how marketers need to consider the whole mobile app lifecycle in order to deliver lasting branded experiences.

“Capturing a mobile app user’s attention and time is a highly competitive world for marketers and product teams,” said  Chris Baird,  VP of Marketing at ObservePoint. “In order to succeed, marketers must coordinate all aspects of acquiring users, understanding their behaviors, engaging them over time, and optimizing their experiences to retain these consumers. Prasad’s presentation helps marketers implement strategies to do so.”

“A large number of global marketers and agencies are stuck, with many not measuring the performance of their mobile marketing and media campaigns, let alone tackling attribution,” Prasad said, “The limited ability to track mobile ROI is holding many marketers back from increasing their mobile budgets.”

The conference will also feature presentations from these industry leaders:

Chetan Prasad will present his topic at the Mobile Analytics Summit on June 22, 2017. To register for this event and to attend, visit the online portal:

About ObservePoint

ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing.

Founded in 2007 by  John Pestana   and  Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s patented  WebAssurance™  and  AppAssurance™  technologies audit millions of pages and mobile apps every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.

ObservePoint’s Data Quality Assurance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.

For more information visit Follow ObservePoint on  Twitter,  LinkedIn, and  Facebook.


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