Charles Farina, Director of Growth & Development at Analytics Pros, to Present at ObservePoint’s 2017 Analytics Summit

October 18, 2017 Jack Vawdrey

SILICON SLOPES, Utah — October 18, 2017 — ObservePoint, industry leader in automated data governance and tag validation, is honored to announce that Charles Farina, Director of Growth & Development at Analytics Pros, will be presenting at ObservePoint’s 2017 Analytics Summit.

The Analytics Summit is a virtual event hosting 25+ industry influencers and thought leaders speaking about all thing analytics. The event is 100% online, allowing attendees to log in and attend from the comfort of their own offices.

“By bringing together top analytical minds into one virtual environment, ObservePoint is able to address the principal concerns of data-driven professionals at a massive scale,” said Chris Baird, VP of Marketing at ObservePoint.

Some of the topics speakers will address include analytics, digital intelligence, data visualization and storytelling, data governance, enterprise data integration, reporting and more.

Charles Farina will be focusing specifically on how to improve usage of Google Analytics. Farina said concerning his own topic:

“Your analytics capabilities are only as good as your ability to do something and show results. Too often the material around digital analytics focuses on the volume of data that you could be tracking about your users. My session will focus on actionable uses of Google Analytics to combine qualitative and quantitative data, improve campaigns and improve your websites and experiences.”

The current lineup of Analytics Summit speakers includes:

Farina will speak at the Analytics Summit on November 9, 2017. To register and attend this online event, follow this virtual portal: https://www.observepoint.com/analyticssummit/

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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