DMPG to Sponsor ObservePoint's Marketing & Analytics Summit, VALIDATE

October 7, 2020 Krissa J. Correa

SILICON SLOPES, Utah — October 1, 2020 — ObservePoint is pleased to announce that DMPG is sponsoring Validate 2020 and that Steve Carrod, Co-founder & Managing Director, will be leading a session at the summit.

In his session at Validate, “Digital Transformation: The Billion $ Scam,” Carrod will discuss how at the heart of any successful digital operation is the customer, and instead of spending millions on new technologies and conceptual processes, a business’s starting point should be delivering the best possible outcome starting from data collection, governance and activation perspective.

“Join me as I talk through a different way of considering what a successful digital transformation programme looks like in an age where digital access is considered a basic human need,” said Carrod of his session.

Steve has been working in the Digital Analytics industry since 2005 and CRO/Personalisation since 2008. His experience has been gathered via a number of roles spanning agencies and client-direct both in the UK and in the US before establishing DMPG. DMPG was set up to be the gold standard for Analytics, TMS, CRO & Personalisation services. Steve’s main focus is on providing strategic advice and guidance to clients and ensuring all projects are delivered to the highest level.

Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2020. Traditionally located in Park City, Utah, Validate going online for 2020 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. This year’s event will focus on helping attendees optimize customer experiences, drive revenue with actionable insights, measure & report performance, govern marketing data & technology, protect customer data, and more.

Speakers at this event include:

Steve Carrod will speak on November 12, 2020. To register and attend the event, follow this portal: Validate 2020.


About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward. 

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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