Cardinal Path to Sponsor ObservePoint's Marketing & Analytics Summit, VALIDATE

October 30, 2020 Krissa J. Correa

SILICON SLOPES, Utah — October 26, 2020 — ObservePoint is pleased to announce that Cardinal Path is sponsoring Validate 2020 and that Alex Langshur, the co-CEO, will be leading a session.

In his session, “The Future of Marketing in a Post-Cookie World: Balancing Customer Experience, Data Privacy & the Death of Cookies,” Langshur will cover dominant market forces in digital marketing including the evolution of digital media spend trends, avoiding unnecessary risks in data privacy, the impending death of cookies, why identity is the new gold, and crafting a future-proof first-party data strategy.

“The rise of data regulatory compliance and the imminent death of cookies is a perfect storm that will give way to a newly-empowered marketer,” says Langsure, “one who understands and invests in the value of first-party data.”

Langshur is a founder and co-CEO of Cardinal Path, a premier digital data analytics firm and member of Dentsu Aegis Network. He works with leading organizations to create, implement, and action advanced analytics strategies that drive bottom-line returns. He leads the key client group responsible for driving value data strategies that integrate and activate data from across client's technology stacks. Langshur hosts the Google Partners Podcast, has keynoted and spoken at digital analytics and marketing conferences around the world, is the past-President and Director Emeritus of the Digital Analytics Association (DAA), and teaches digital marketing optimization at the University of British Columbia.

Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2020. Traditionally located in Park City, Utah, Validate going online for 2020 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. This year’s event will focus on helping attendees optimize customer experiences, drive revenue with actionable insights, measure & report performance, govern marketing & technology, protect customer data, and more.

Speakers at this event include:

Langsur will speak on November 12, 2020 at 2:35pm EST. To register and attend the event, follow this portal: Validate 2020.


About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward. 

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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