ObservePoint to Present at VALIDATE: A Marketing & Analytics Conference

November 4, 2021 Krissa J. Correa

SILICON SLOPES, Utah — November 4, 2020 — ObservePoint is pleased to announce that Cameron Cowan, Sr. Director, Product Strategy at ObservePoint, will be leading a session at Validate on November 10th, 2021.

Less than 11% of brands feel confident they’re accurately measuring the performance of their marketing campaigns. Yet to trust campaign ROI calculations, you need to trust the data going into those calculations. Join this session to see how ObservePoint is bringing together touchpoint & metadata management, technology governance, and user experience validation.

In his session, “Campaign Validation: Pitfalls in the Campaign Lifecycle and How to Overcome Them,” Cowan will discuss how Campaign Performance can help you:

  • Define and standardize tracking and metadata for every interaction in the end-to-end customer journey.
  • Identify technology disruptions that taint campaign performance data.
  • Highlight user experience issues that crop up as consumers directly engage with your marketing campaigns​.

Cameron Cowan is the Sr. Director of Product Strategy at ObservePoint and a veteran of the marketing analytics, digital advertising, and enterprise software industries. He joined the ObservePoint family via the Strala acquisition and plays an active role in product management, technical marketing, and GTM execution. Prior to his time at Strala, Cameron spent 13 years working for Adobe (via the Omniture acquisition), gaining experience in account management, consulting, and technical sales before establishing himself as a leader in product management, technical marketing, and business strategy. His career has included living overseas on multiple occasions and collaborating with marketers and technologists on four continents.

Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2021. Traditionally located in Park City, Utah, Validate staying online for 2021 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. 

This year’s event will focus on discovering new industry trends, automating experience governance, optimizing customer experiences, validating marketing data & technology, driving revenue with actionable insights, protecting customer data, and more!

Speakers at this event include:

To register and attend the event, follow this portal: Validate 2021.


About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and data governance. Our automated Technology Governance solution enables companies to scan their digital properties for data collection errors—ensuring they are collecting accurate data to guide their decisions.

Now with Privacy Compliance and Campaign Performance, ObservePoint helps organizations comply with regulations to protect customer data as well as standardize campaign tracking to capture complete, actionable insights.

Together, ObservePoint’s Data Governance solutions bring insights, automation, and compliance to the chaos of customer experience data.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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