SILICON SLOPES, Utah — June 29, 2018 — ObservePoint, an innovative pioneer in the field of analytics data validation, is honored to announce that Brooks Bell, CEO, and Founder of Brooks Bell, Inc., will be speaking at ObservePoint’s 2018 Validate Park City.
Validate Park City is a one-of-a-kind analytics event where digital analysts gather together to learn from industry leaders, world-class brands, product evangelists and each other. Sessions focus on technical problem-solving with interactive product deep-dives, roundtable discussions and hands-on lab sessions led by solution experts. The agenda also includes live entertainment, local dining experiences and revitalizing recreational activities in the world-famous Park City, Utah.
“We’re excited to give customers, partners, and all data governance advocates the chance to get out of the office and out of a traditional conference setting to spend some time with ObservePoint,” said Rob Seolas, CEO at ObservePoint. “We’re a Utah-based company passionate about Utah’s technology boom and its amazing outdoors, and Validate is a way to bring those two passions together and share them with our customers and partners.”
Brooks Bell, is a global strategist, business leader, and pioneer in the digital experimentation and conversion optimization industry. A recognized thought leader in analytics and entrepreneurship, Bell is a sought-after keynote and has been featured in publications including Inc. Magazine, Forbes, Washington Post, and Techonomy. Bell is also a contributor to the development of the entrepreneurial and tech ecosystem, co-founding HQ Raleigh and ThinkHouse Raleigh.
During Bell’s presentation, she will be discussing the world of experimentation and how often people get hung up on “what” people did, and how they can make changes according to their actions. She’s identified that people rarely stop to examine “why” they acted a certain way, and what we can learn about our customers from their actions. During Bell’s session, she’ll dive into the power of “why,” and outline how people can take their program from outcomes that inform testing to insights that drive real impact for your company.
Bell will speak at Validate on October 3, 2018. To register and attend this event, follow this portal: Validate Park City
ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing.
Founded in 2007 by John Pestana and Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s patented WebAssurance™ and AppAssurance™ technologies audit millions of pages and mobile apps every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.
ObservePoint’s Data Quality Assurance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.