SILICON SLOPES, Utah — June 30, 2020 — ObservePoint is pleased to announce that Brent Dykes, Senior Director, Insights & Data Storytelling at Blast Analytics, will be presenting “How Data Visualization Can Amplify Your Attribution Insights” at the Marketing Attribution Symposium, July 16, 2020 from 12pm - 3pm EST.
When you discover important insights in your marketing attribution data, it can be challenging to explain them to other people within your organization. When working with multiple channels, touchpoints, and models, the complexity can easily overwhelm even data-savvy audiences.
So how can you deliver insights in a clear way that drives change in your organization?
In his session, “How Data Visualization Can Amplify Your Attribution Insights,” Brent will discuss how data visualization techniques and tactics can help you communicate your attribution insights more effectively so they resonate with key stakeholders and lead to better marketing performance.
“Data viz is a tool more and more marketers and analysts are looking to leverage in their quest for achieving data insights and accurate attribution,” said Chris Baird, CMO at ObservePoint. “And there is no one more qualified than Brent Dykes to discuss data viz best practices at the Marketing Attribution Symposium. We are excited to have him participating and looking forward to his advice.”
Brent Dykes is the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals. Brent has more than 15 years of enterprise analytics experience at Omniture, Adobe, and Domo. His passion for data strategy and data storytelling comes from consulting with many industry leaders including Nike, Microsoft, Sony, and Comcast. He is a regular Forbes contributor and has written more than 35 articles on different data-related topics. In 2016, Brent received the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA). He is a popular speaker at conferences such as Strata, Web Summit, Shop.org, Adtech, Pubcon, RISE, Crunch, and Adobe Summit. Brent holds an MBA from Brigham Young University and a BBA in marketing from Simon Fraser University.
The Marketing Attribution Symposium is a free online conference that brings together leaders in marketing, marketing operations, analytics, and content marketing to share and discover attribution best practices for using accurate data to drive business growth.
Speakers at this event include:
- John Neeson, Co-Founder, SiriusDecisions, Board Member & Adjunct Professor
- Eric Hansen, Manager, Digital Analytics Product at Western Governors University
- Matt Crupe, Senior Technical Consultant at Adobe
- David Kirschner, Independent Advisor, Former Lead at Google Attribution, Founder of Snot Rocket, LLC
- Brent Dykes, Senior Director, Insights & Data Storytelling at Blast Analytics
- Chris Thornton, Vice President of Digital Marketing & Technology at Ashton Woods Homes
- Molly Pilgrim, Brand Manager at Starlight Homes
- Alex Lowe O'Connor, Digital Marketing Manager at Search Discovery
- Lisa Altshul, Senior Digital Marketing Analyst at Search Discovery
- And Mikel Chertudi, COO at ObservePoint
Learn more and register for the event here: Marketing Attribution Symposium
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered insights-driven companies to trust their data with automated testing that scans their digital properties for data collection errors—ensuring that they have accurate data to guide their decisions.
Now with Strala by ObservePoint, ObservePoint helps enterprises unify their data collection standards, capture and validate every customer touchpoint, and generate trustworthy, actionable insights that help them engage with their audience and drive their business forward.