Brent Dykes, Director of Data Strategy at Domo, to Present at ObservePoint’s 2017 Analytics Summit

October 26, 2017 Lisi Hong

SILICON SLOPES, Utah — October 25, 2017 — ObservePoint is honored to announce that Brent Dykes, Director of Data Strategy at Domo, will be presenting at ObservePoint’s 2017 Analytics Summit.

Brent Dykes has nearly 15 years of enterprise analytics experience and was named the Most Influential Industry Contributor by the Digital Analytics Association in 2016. He will present “Effective Strategies for Building a Data-Driven Culture.”

Regarding his topic, Dykes said, “Today most companies have more data than they know what to do with. However, success won’t be defined by how much data is collected, but what organizations are able to do with it. Building a data-driven culture will be what separates leaders from followers in the data economy.”

Dykes will be joined by more than 25 other presenters in the free, online Analytics Summit where over 5000 digital marketers, analysts, and other data-driven professionals from around the world are expected to attend.

Chris Baird, VP of Marketing at ObservePoint, said concerning the event, “The online Analytics Summit provides a unique opportunity for data professionals to interact while further honing their data abilities, all from the comfort of their own offices. The goal of the summit is to help organizations combine the right expertise, technology and vision for the future to compete in the digital world.”

The current lineup of Analytics Summit speakers includes:

Dykes will speak at the Analytics Summit on November 9, 2017. To register and attend this online event, follow this virtual portal: https://www.observepoint.com/analyticssummit/

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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