Bob Selfridge, Founder & CEO at TMMData, to Present at 2016 Analytics Summit

November 8, 2016 Kara Frazier

SILICON SLOPES, Utah – November 8, 2016 – ObservePoint is pleased to announce Bob Selfridge, Founder & CEO at TMMData, will be presenting at the first annual Analytics Summit, hosted by ObservePoint.

Selfridge’s topic is “Improving the Data Supply Chain,” and he will discuss how a self-service access model for data integration and preparation processes elevates an organization’s data analysis capabilities.

“Bob is a very knowledgeable, very experienced industry speaker,” said Chris Baird, VP of Marketing at ObservePoint, of Selfridge’s session. “His topic is especially pertinent in this lineup because there are often multiple points of disconnect within the data chain. Bob has some great suggestions on how to remedy that issue within any organization.”

The 2016 Analytics Summit will bring together over 5,000 digital marketing and analytics executives, directors, managers and practitioners to learn from over 30 seasoned analytics practitioners.

Bob will be presenting alongside additional industry leaders including:



The 2016 Analytics Summit is to take place November 17, 2016. Register for the event via the virtual event portal at

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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