Balance Your MarTech to Achieve More Wins With Data

October 30, 2017 Jack Vawdrey

ZenBalancingPebblesNexttoaMistyLake

ZenBalancingPebblesNexttoaMistyLakeTo accommodate the myriad applications of data, data professionals often use multiple tools (sometimes dozens!) at a single time, to handle their vast and varied data. And to make matters even more complex, they’re sometimes using these different tools redundantly to handle the same data across their organizations.

When data professionals are using too many tools at one time to handle large amounts of complex data, it becomes difficult to pinpoint exactly what tool is supposed to be used for what. And when data professionals don’t know what their tools are supposed to be used for and when to use them, data gets lost, duplicated, or even corrupted. It becomes unusable, and when data isn’t usable, analysts and marketers lose their ability to respond to customer insights.

Data-driven organizations need to create a technology governance framework to optimize their data implementation and analysis. Data leaders need to ensure data handling is less convoluted for everyone across their organizations, and that everyone knows how to use their data tools properly. Doing so is the only way to ensure they get the most out of their data.

If data-driven organizations want to get more “wins” from their data, they need to figure out how to get data implemented and out of backlog hell. Everyone from product owners to marketing teams using different tools need to learn how to work together with data, to solve their business’s toughest problems.

Peter Symuleski, Lead Data Strategist at NBC News Digital, recently said, “It’s extremely important that you understand exactly what your tools are for, why you need them, and how you can get the most out of them.”

Symuleski has spent the last 10 years of his career in the digital space in sales marketing, sales research, and business intelligence. At the upcoming Analytics Summit on November 9, 2017, he’ll uncover tips for how your organization can focus on creating a working environment that optimizes data output from implementation to analysis.

Register for the 2017 Analytics Summit to gain access to Symuleski’s presentation and presentations from 24 other data-driven professionals who will cover topics focusing on trends, technology, and techniques to watch for in 2018.

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Peter Symuleski LinkedIn

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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