Arthur Engelhard of Newfold Digital to Speak at VALIDATE: A Marketing & Analytics Conference

October 28, 2021 Krissa J. Correa

SILICON SLOPES, Utah — October 28, 2021 — ObservePoint is pleased to announce that Arthur Engelhard, Senior Digital Implementation Manager at Newfold Digital, will join Mike Maziarz, Lead Product Owner at ObservePoint, in leading a session at Validate on November 10th, 2021 at 1PM EST.

Your company relies heavily on tags to power your analytics and MarTech solutions. So when errors crop up and tags break down, you’re left with bad data, lost ROI on MarTech, negative user experiences, and important business decisions being made on inaccurate data.

In their session, “Technology Governance: Identify and Validate MarTech for Accurate Data and Actionable Insights,” Arthur and Mike will focus on empowering your team with data governance best practices, including how to:

  • Audit your site and app to uncover tagging errors and gaps in tracking to ensure your data is complete and accurate.
  • Create custom rules and requirements to test against live implementations.
  • Recreate user paths to verify functionality and analytics integration.- Monitor your implementation and set up alerts to catch errors before they impact your data.

Arthur Engelhard was introduced to web dev and web analytics in 2010 working for a small start up. He gained a great passion for data capture, quality, cleansing, and presentation in just a couple years. After leaving that position, Arthur worked in a regional bank focusing entirely on database administration and quality controls where he gained a great appreciation for operating at scale, but in a compliant and legal manner. In 2018, he followed his passion back to website analytics as Digital Data Implementation Specialist at Endurance International (acquired by Newfold Digital in 2020) on the verge of GDPR's debut. Leveraging his past experience, his role for the last 2 years has been intensely focused on maintaining their digital marketing and analytics technologies while complying with an ever-changing and challenging legal landscape.

Michael Maziarz focuses on identifying and designing solutions to solve data governance challenges for data-driven organizations. Prior to joining the Product team, Michael spent five years understanding and solving digital marketers and analysts problems as a Customer Success Manager. Before coming to ObservePoint as a data governance consultant, Mike worked for technology giant Vivint Smarthome, where he was responsible for workforce management, retention, and business intelligence. Michael is an Oregon native who loves golf, mountain biking, and data.

Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2021. Traditionally located in Park City, Utah, Validate staying online for 2021 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. 

This year’s event will focus on discovering new industry trends, automating experience governance, optimizing customer experiences, validating marketing data & technology, driving revenue with actionable insights, protecting customer data, and more!

Speakers at this event include:

To register and attend the event, follow this portal: Validate 2021.


About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and data governance. Our automated Technology Governance solution enables companies to scan their digital properties for data collection errors—ensuring they are collecting accurate data to guide their decisions.

Now with Privacy Compliance and Campaign Performance, ObservePoint helps organizations comply with regulations to protect customer data as well as standardize campaign tracking to capture complete, actionable insights.

Together, ObservePoint’s Data Governance solutions bring insights, automation, and compliance to the chaos of customer experience data.

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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