Arthur Engelhard of Endurance International Group to Speak at ObservePoint's Marketing & Analytics Summit, VALIDATE

November 3, 2020 Krissa Correa

SILICON SLOPES, Utah — November 3, 2020 — ObservePoint is pleased to announce that Arthur Engelhard, Data Implementation Specialist at Endurance International Group, will be leading a session at Validate on November 12th, 2020.

In his session, “Data Privacy Regulations: Comply Now and Prepare for the Future,” Engelhard will discuss how to establish processes to ensure compliance now, identify privacy trends, and implement flexible solutions to evolve over time. Being compliant with data privacy regulations not only ensures that you and your company avoid astronomical fines, but that you also generate trust between you and your customers. However, being compliant and delivering great experiences isn't easy, and it's not getting any easier. The good news is, there are solutions!

Engelhard was introduced to web development and web analytics in 2010 working for a small start up. He gained a great passion for data capture, quality, cleansing, and presentation in just a couple years. After leaving that position, Engelhard worked in a regional bank focusing entirely on database administration and quality controls where he gained a great appreciation for operating at scale but in a compliant and legal manner. 

In 2018, he followed his passion back to website analytics as Endurance International’s Digital Data Implementation Specialist on the verge of GDPR’s debut. Leveraging his past experience, his role for the last 2 years has been intensely focused on maintaining their digital marketing and analytics technologies while complying with an ever-changing and challenging legal landscape.

Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2020. Traditionally located in Park City, Utah, Validate going online for 2020 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. This year’s event will focus on helping attendees optimize customer experiences, drive revenue with actionable insights, measure & report performance, govern marketing & technology, protect customer data, and more.

Speakers at this event include:

Engelhard will speak on November 12, 2020. To register and attend the event, follow this portal: Validate 2020.

About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward. 

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

 
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