Analytics Thought Leaders Rusty Warner and Susan Vertrees to Give Keynote in ObservePoint’s 2016 Analytics Summit

October 25, 2016 Jack Vawdrey

SILICON SLOPES, Utah – October 25, 2016 – ObservePoint, innovative pioneer in the field of data analytics validation, is pleased to announce that Rusty Warner of Forrester Research and Susan Vertrees of Adobe will be giving a keynote presentation together at the first annual Analytics Summit, hosted by ObservePoint.

The 2016 Analytics Summit will be fueled by the insights of seasoned thought leaders with the intent to help companies refine and magnify their data analytics processes.

Rob Seolas, CEO of ObservePoint, said concerning the event, “Analytics is at the core of every digital process within an enterprise. Digital marketers, analysts and stakeholders have to be at the top of their analytics game. Our hope is that the Analytics Summit will help them do just that.”

Regarding Warner and Vertrees’ participation in the event, Seolas went on to say, “We are especially excited to welcome Rusty and Susan as keynote speakers. Their level of experience gives them unique perspective on how actionable data can really have an impact on a company’s performance.”

The title of Warner and Vertrees’ upcoming presentation is “Mastering Customer Behavior Data with Centers of Excellence.” They will be presenting to 5,000+ digital marketing and analytics executives, directors, managers and practitioners.

Warner and Vertrees will share the spotlight with other renowned experts on the main stage this November, including:

Keynotes:

Breakouts:

This virtual Analytics Summit is to take place November 17, 2016. Those interested in attending can register and attend the event via the virtual event portal at http://www.observepoint.com/analyticssummit/.

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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