SILICON SLOPES, Utah — September 30, 2015 — ObservePoint announces their participation as a partner at the next stop in the 2015 Analytics LABS tour on October 1, 2015 at the Adobe campus in Lehi, Utah. The LABS tour is designed to bring together web analytics experts and provide a think-tank for Adobe Analytics insights and website tag management solutions.
Clint Eagar, from ObservePoint, will be speaking on the dangers of data leakage. “It’s great to see the analytics community collaborate,” said Eagar, “It is something I’m excited to be a part of.”
The LABS hopes to empower all participants with a more comprehensive understanding of the current web analytics environment and how to better leverage their analytics tools to utilize their annual operating budget.
Upcoming events for the Analytics LABS will be held in Los Angeles, San Francisco, Toronto, Boston, New York, and D.C.
ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.
ObservePoint’s proprietary DataAssuranceTM technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.
Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.