Analytics Expert Panel to Present at Validate

September 14, 2018 Hunter Shearer

SILICON SLOPES, Utah — September 14, 2018 — ObservePoint is honored to announce that Adam Jenkins, President at Digital IQ, Tim Crandley, Head of Global Marketing Technology at Carnival Corporation, Jennifer Yacenda, Director of Channel Intelligence and Digital Analytics at Starwood Hotels & Resorts Worldwide,   AJ Resnick, Head of Brand Growth at Wine Access and Anthony Magee, Senior Director of Product Marketing at SYNTASA will all be presenting together at ObservePoint’s Validate conference on October 2-5th 2018.

Validate is a one-of-a-kind analytics event where digital analysts gather together to learn from industry leaders, world-class brands, product evangelists and each other. Sessions focus on technical problem-solving with interactive product deep-dives, roundtable discussions and hands-on lab sessions led by solution experts. The agenda also includes live entertainment, local dining experiences and revitalizing recreational activities in the world-famous Park City, Utah.

Their session, titled, “Sleeping Soundly at Night: Data Governance as a ‘Prospectus’ on Your Digital Investments,” will be led by Adam Jenkins, President at Digital IQ. This session will highlight leaders from Starwood and Marriott Hotels, Carnival Cruise Line and Holland America, WineAccess.com as they discuss how they’ve matured their organizations around data governance. The guided discussion will move into areas of technical marketing, data collection, data quality, P&L management and budget justification.

The discussion will focus on the many struggles companies face when grasping how to justify data governance software and expenses in their digital budgets. The presenters will expound on this by highlighting painful real-world scenarios caused by a lack of proper digital governance practices and how the ROI on an established, proactive and continual data governance program does not get the recognition it deserves.

“I am continually impressed by the grit and performance Adam, Tim, Jennifer, AJ and Anthony exemplify in their careers and presentations; they’re young, motivated leaders in the industry which makes them a perfect fit for Validate.” Said Chris Baird, VP of Marketing at ObservePoint

The list of guest speakers boasts dozens of industry experts, including:

The group of data experts will speak at Validate on October 3, 2018. To register and attend this event, follow this portal: Validate 2018



About ObservePoint

ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in tag governance.

Founded in 2007 by John Pestana and Rob Seolas, ObservePoint pioneered automated web and app analytics testing. ObservePoint’s patented WebAssurance™ and AppAssurance™ technologies test millions of pages and mobile apps every month to report data loss, inflation, and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.

ObservePoint’s tag governance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

Adam-JenkinsAJ-Resnick2Jennifer-YacendaTim-CrandleyAnthony Magee

Adam Jenkins,   AJ Resnick,  Jennifer Yacenda ,   Tim Crandley and   Anthony Magee.

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